George Zamarripa

George Zamarripa

Marketing, Recruitment, and Communications Coordinator - International English Center, CU-Boulder

Work History

Work History
2011 - Present

Enrollment Services Specialist

University of Colorado Boulder, Division of Continuing Education and Professional Studies
  • Process registrations for Records and Registration Unit of CU’s Division of Continuing Education & Professional Studies (CEPS).
  • Manage all communications to students, faculty and staff; provide customer service to front desk guests; enter registrations into ISIS; check BPEL and Northstar databases for registration issues; and manage tuition classification requests.
2009 - 2010

Account Manager

O'Brien Advertising
  • Managed marketing plans for individual accounts, and collaborated with clients on strategic planning and branding initiatives to maximize awareness, growth, and profitability. Managed clients’ marketing budgets and monthly billings.
  • Developed and implemented innovative advertising marketing campaigns for clients in a variety of industries; monitored advertising programs utilizing various media channels to achieve strategic results.
  • Produced campaigns for digital, print, TV, and radio; insured all broadcasts adhered to clients’ specifications and requests.
  • Monitored all media placements to ensure adherence to media plan and consistency of message.
  • Booked significant new business by delivering successful pitches in response to RFPs.
2004 - 2008

Account Executive

Communications Pacific, Inc.
  • Managed marketing plans for individual accounts, and collaborated with clients on strategic planning and branding initiatives to maximize awareness, growth, and profitability. Managed clients’ marketing budgets and monthly billings.
  • Developed and implemented innovative advertising marketing campaigns for clients in a variety of industries; monitored advertising programs utilizing various media channels to achieve strategic results.
  • Produced campaigns for digital, print, TV, and radio; insured all broadcasts adhered to clients’ specifications and requests.
  • Monitored all media placements to ensure adherence to media plan and consistency of message.
  • Booked significant new business by delivering successful pitches in response to RFPs.
1998 - 2004

Registrar

Global Village Hawaii
  • Managed student registrations and tuition payments for busy international English as a Second Language school.

Education

Education

References

Professional and personal references are available upon request.

Awards

IABC, Hawaii Chapter's 2008 Ilima Awards

  • Award of Excellence - Central Pacific Bank “Choice Checking” Campaign
  • Award of Merit - State of Hawaii Department of Transportation “Stick-It to Storm Water Pollution Sticker Book”

American Advertising Federation's 2007 National Ad 2 Public Service Competition

  • First Place – AccesSurf Hawaii Integrated Marketing Campaign

American Advertising Federation's 2007 National Ad 2 Club Achievement Awards

  • First Place, Public Service – AccesSurf Hawaii Integrated Marketing Campaign

American Advertising Federation’s 2007 G.D. Crain, Jr. Public Service Advertising Award

  • Recipient – AccesSurf Hawaii Integrated Marketing Campaign

American Advertising Federation's 2006 National Ad 2 Club Achievement Awards

  • First Place, Diversity Initiatives

Summary of Qualifications

Successes

  • More than 10 years of experience as advertising account manager and academic registrar.
  • Manage business development, budgets, and negotiations.
  • Establish and nurture client relationships.
  • Conceptualize, develop, and execute effective, creative marketing and advertising campaigns across all media, including digital, print, TV, radio, and out-of-home advertising.

Results

  • Responsible for over $5 million in new account money in first six weeks of campaign for Central Pacific Bank, Hawaii’s third largest bank.
  • Launched and managed extensive campaign for the State of Hawaii Department of Transportation in partnership with the Governor’s office.
  • Launched and managed separate integrated campaigns simultaneously for Banner Health hospitals in Phoenix and northern Colorado within a two-week period.
  • Successfully pitched account for Mobi PCS, Hawaii's only locally-based mobile communications company, resulting in significant increase in sales within first week of campaign.

Clients

  • Banner Health
  • Sky Ridge Medical Center
  • City of Westminster
  • Central Pacific Bank
  • ResortQuest Hawaii
  • State of Hawaii Department of Transportation
  • Mobi PCS
  • Island Air
  • Hale Pawaa
  • Bays Lung Rose & Holma
  • Life Foundation
  • AccesSurf Hawaii
  • Rocky Mountain Arts Association

Recommendations

“George Zamarripa is a true professional. I have seen him launch a new client relationship and wind one down both with equal amounts of professionalism. George is always willing to lend a hand whether it be with his marketing expertise in-house or by volunteering in the community. He is an all-around team player who is loyal to his clients and to his counterparts and he always seems to find a solution to any obstacle. I highly recommend George and hope for the opportunity to work together again in the future.”

Jennifer Veltri Kirsch

Sales and Marketing Executive

KHNL - NBC Hawaii

“I admire George for discovering his passion for advertising and pursuing that passion with zeal! He is enthusiastic, intelligent, creative and personable, making him a perfect account exec. He came to the ad division of Communications Pacific with no prior ad agency experience, but in no time, he was servicing clients and within a couple of years, he was the president of the local chapter of Ad2. Now that's what I call a winner!”

Teri Yamashige

Marketing and Advertising Consultant and Contractor

“I have had so many great experiences working with George and am very thankful to have had the opportunity to learn from him. I admire his passion for marketing and advertising. He loves the industry and works extremely hard to provide the best possible service to his clients. George also encouraged me to join Ad2 Honolulu. As the President for this organization, he was an outstanding leader with amazing ideas to get the younger generation involved. I truly enjoyed working with George, not only because of his experiences and connections in the industry, but because he was an entertaining and fun person to be around each day! George would make an outstanding employee and I would jump at the opportunity to work with him again.”

Crissy Pagulayan

Lead Account Manager

Rusty George Creative

Key Competencies

  • Expert knowledge of MS Office (Word, Excel, PowerPoint, Access, Outlook) on both Windows and iOS
  • Working technical knowledge of Adobe CS and HTML
  • Excellent communication and presentation skills
  • Proficient in Spanish and French