Kelly Jo Mc Clanathan

Kelly Jo Mc Clanathan

Summary

The majority of my work history has been in the health care industry and I have developed a vast knowledge and experience of communicating a branded message to a targeted audience.  Maintaining deadlines and working in a fast-paced environment, I have worked closely with a team of designers and an internal production department to create consistent messaging and layout through brochures, advertisements, direct mail postcards, newsletters and display pieces for patient education, caregiver engagement and to establish a partnership within local communities.

Recently transitioning to the construction industry, I am continuing to learn new ways to promote the benefits of construction management and design to business owners and the community.  Adapting to the changing economy has given me a new perspective on advertising and media vehicles, as well as incorporating "Going Green" into all messaging.

Within both industries, operating within a local and system team has taught me how to build strong relationships with all departments and staff within a large or small organization.  I have been able to position myself as a liaison between our employees and the public, communicating services available and general information in a format and language at a level that the public can understand.

Work History

Work History
Mar 2010 - Present

Marketing Coordinator

C.D. Smith Construction Services
  • Write and distribute news releases and maintain media contact list
  • Maintain website including copy, photos, project listings and news
  • Design, write and edit proposal books
  • Taking photos for final project and progress photos; Saving and editing digital files, as well as making prints
  • Coordinate special events, as needed
  • Manage all sponsorship, membership and advertising requests
  • Design and place all print advertising
  • Write copy, design layout, edit and distribute quarterly employee newsletter
  • Support leadership staff by writing and/or editing correspondence to architects and project owners
  • Manage company store and all promotional materials; Maintain relationship with all vendors
Jan 2010 - Mar 2010

Communciation Specialist

DAAR Engineering
  • Evaluate internal and public involvement processes for the client
  • Revise and re-design process charts, contact information charts
  • Coordinate the development of additions to the client’s website, in addition to consistently revising the website
  • Script talking points, project overviews and updates at leadership request
  • Edit internal newsletter and external print/electronic materials produced by outside vendors
  • Coordinate legislative outreach meetings
Sep 2008 - Oct 2009

Internal Communications Coordinator

Aurora Health Care
  • Scripted messaging for clinic and hospital leadership relating to physicians, services, important announcements, awards and recognitions
  • Drafted copy and worked with a team of designers to produce patient education items including brochures, mailers, newsletters and display items
  • Collaborated with philanthropy officer to produce print materials directed toward donor audience
    • Assisted philanthropy officer in the coordination of annual walk/run fundraising event for cancer, primarily promotional and print items
  • Assessed internal communications tactics and success measures for clinic and hospital by performing communications audit and presenting findings to leadership and suggesting alternative communications vehicles and tools
  • Developed a tool kit outlining marketing/communications processes, resources and samples to provide to clinic managers for ideas to promote physicians and services in their areas
  • Collaborated with internal designer to develop a quarterly DVD highlighting caregiver and organization accomplishments, new providers, and Aurora’s involvement in the community to use as an employee engagement tool for staff meetings and leadership forums
  • Piloted a newsletter for providers and their spouses
    • Wrote articles based on local Aurora information, Aurora system news and health care in general to provide a short, but concise update to providers and their families
    • Worked with an internal designer on layout and design elements
Apr 2007 - Aug 2008

Marketing Associate

Aurora Health Care
  • Worked with Communications Coordinators and Manager throughout the Central Region (Sheboygan, Fond du Lac, Oshkosh)
  • Developed ads, display boards and patient hand outs for all new providers
  • Facilitated patient communication for all provider departures (i.e., ordering patient list, drafting patient letter, obtaining approval from provider and leadership, organized printing and mailing with vendor and mail house)
  • Worked with a team of designers to develop ads, direct mail postcards, brochures, displays and newsletters all promoting service lines, providers, facilities or community education
  • Assisted Communications Coordinator with the development of print materials for promotion of community and special events

Education

Education

Further learning
  • Innovation Workshop –Aurora Health Care 2007
  • Interpersonal Communication Styles
    • Aurora Health Care 2008
    • Fond du Lac Association of Commerce 2009
  • The Planetree Model
    • Initial Retreat 2007 – Aurora Health Care
    • Refresher Course 2009 – Aurora Health Care
  • Demystifying Social Media – Fond du Lac Association of Commerce 2009
  • FEMA ICS 100 - Introduction to the Incident Command System - Online course 2010
  • FEMA ICS 200 - Single Resources and Initial Action Incidents - Online course 2010
  • Marketing 101.5 - Fond du Lac Association of Commerce 2010

Skills

Skills

Software Experience

Microsoft Office – Word, PowerPoint, Excel, Publisher Lotus Notes Outlook Express Adobe Acrobat Knowledge of Adobe Photoshop, In Design, Illustrator