- Negotiated and closed more than $50 million in deals with Disney, Mattel, Walmart, Target, Epson and Twentieth Century Fox.
- Led design and development of Barbie comprehensive merchandising programs andpermanent fixtures including graphics, signage, lights, sound and motion; and convinced Toys”R”Us to reconfigure their stores to accommodate the ambitious program. Success of this program led to high profile assignments for brands such as Lion King and with all the major movie studios.
- Pioneered the “Store within a Store” concept for mass retailers bringing all licensees’ merchandise to one location. Initially utilized the concept for Disney’s release of The Lion King movie with merchandise sales exceeding $1.5 billion.
- Companies featured in TV Guide, Newsweek and the Los Angeles Times Business Journal and was the featured cover story in numerous industry publications (complete list available on request).
Pioneer and rainmaker continually delivering the WOW factor
Master marketer, sales & business strategist key member of the executive team with a track record of delivering rapid revenue growth and brand recognition for consumer products. Catapulted pioneering companies, their products and technologies to the next level through a combination of creativity, innovation, market vision, business acumen and focus on the customer.Value delivered:* Sales, creative and strategic catalyst behind company that grew from a one-person design consultancy into an industry leader in product design and merchandising serving major consumer products brands.* Led sales, design and development and introduction of profitable products for Fortune 500 companies, including 4-month development of Mattel's Nintendo Power Glove, that generated $88 million in revenue. * Promoted top brands such as Barbie, The Lion King, Jurassic park and Batman using innovative, first-in-industry strategies for Disney, Mattel, Epson and other large consumer products corporations.
Oct 2011 - Present
President West Coast Operations
Jan 2006 - Oct 2011
President US Central Operations
(One of the largest privately-held monitoring instrument and sampling equipment companies; in business since 1995)Opened company’s first regional office in the Midwest in 2 months
Recruited by company owners to investigate market potential, establish central U.S. operations and capture business from competitors. Gained rapid and deep understanding of products, industry and customers and applied that knowledge to a relationship selling and impeccable customer service model to effectively capture market share for products priced higher than competitors. Customers include businesses of all sizes, particularly large companies (URS Corp, Arcadis, Shaw Environmental, Black & Veatch, etc.). Lead a team of 3 directing sales, purchasing and inventory control. Develop strategic plans and blueprints for opening new regional offices. Prepare and manage regional budget. Report to company President.
Mar 2000 - Jan 2006
Product Developer / Marketer & Executive Officer
Total GIZMO, Inc.
(Privately held developer and licenser of low-cost holographic technology for the consumer electronics and toy industries)Defined product vision, co-developed patented technology, and established licensing relationships. Products Daily Devotion - The Nutcracker - Disneys The Princess Collection
Led sales, product development and roadmap for all products, created pricing models, and investigated manufacturing options in China. Set strategic direction, developed marketing strategies and plans, spearheaded business development and patenting rights. Managed overall start-up and P&L in conjunction with partners. Retain patent rights.
Accomplishments & Milestones:
- Negotiated an exclusive joint venture with a manufacturer in China and opened Hong Kong office allowing Gemmy Industries to sell product using their sales and distribution channels.
- Initiated pre-production for Disney’s Princess Collection.
Jan 1988 - Dec 1999
Executive Vice President
Creative Solutions Group / Pentzer Group/ White Plus
Creative Solutions Group / Pentzer Group, El Segundo, CA • 1997 to 1999
White Plus, Inc. (acquired by Pentzer Group), El Segundo, CA • 1988 to 1997
Image Design and Marketing (merged with White Plus, Inc.), Hermosa Beach, CA • 1987 to 1996
(Constantly growing and expanding company transformed through pioneering growth and acquisition from a product design and development firm to a point of purchase display design and manufacturing firm.)
Provided marketing and product development innovation that grew company into one of the largest design, merchandising and manufacturing companies in its industry with over $50 million worth of retail displays and products shipped.
Executive Vice President / COO – Creative Solutions GroupVice President – White Plus, Inc. and President Image Design and Marketing
Launched company that grew rapidly through acquisitions and organic growth and evolved from a product design and development consultancy into a one-stop, full-service industry pioneer in Point of Purchase (POP) design and manufacturing, product prototype development, assembly, fulfillment, and distribution with 2 offices and 50 employees at peak.
Led sales, design and development of consumer-focused products including toys, movie props and POP displays for Fortune 500 customers including Mattel, Disney, Walmart, Eldon/Rubbermaid and Microtek. Collaborated with senior management to develop annual business plans that included marketing strategies, pricing, competitive analysis, financial economic models, value proposition, positioning, and budget and sales forecasts.
Introduced technology into the POP arena and merged R&D, high-end graphic design and product development for the first time in the industry. Led strategic marketing planning for the company and its clients, product marketing, marketing communications, creative services, and development of creative partnerships. Managed ongoing market research through direct customer and vendor contact, surveys, and competitive analysis.
Retained following acquisition of previous company by Pentzer Group to continue growing bottom line while increasing productivity. Reported to Executive Vice President of Pentzer Group.
1980 - 1983
POPAI- 1998 Silver Barbie Shop Concept 2000 POPAI- 1998 Silver The Little Mermaid Under The Sea
POPAI- 1995 Gold Jennie Gymnast Interactive Display POPAI- 1996 Bronze Super Jennie Gymnast Interactive Display
Chicago Sun-Times; Jul 9, 1991; Jane Applegate
1998 Pooh Hundred Acre Wood Environment
The Washington Post; Jul 8, 1991; JANE APPLEGATE