Creative Solutions Group / Pentzer Group, El Segundo, CA • 1997 to 1999
White Plus, Inc. (acquired by Pentzer Group), El Segundo, CA • 1988 to 1997
Image Design and Marketing (merged with White Plus, Inc.), Hermosa Beach, CA • 1987 to 1996
(Constantly growing and expanding company transformed through pioneering growth and acquisition from a product design and development firm to a point of purchase display design and manufacturing firm.)
Provided marketing and product development innovation that grew company into one of the largest design, merchandising and manufacturing companies in its industry with over $50 million worth of retail displays and products shipped.
Executive Vice President / COO – Creative Solutions Group
Vice President – White Plus, Inc. and President Image Design and Marketing
Launched company that grew rapidly through acquisitions and organic growth and evolved from a product design and development consultancy into a one-stop, full-service industry pioneer in Point of Purchase (POP) design and manufacturing, product prototype development, assembly, fulfillment, and distribution with 2 offices and 50 employees at peak.
Led sales, design and development of consumer-focused products including toys, movie props and POP displays for Fortune 500 customers including Mattel, Disney, Walmart, Eldon/Rubbermaid and Microtek. Collaborated with senior management to develop annual business plans that included marketing strategies, pricing, competitive analysis, financial economic models, value proposition, positioning, and budget and sales forecasts.
Introduced technology into the POP arena and merged R&D, high-end graphic design and product development for the first time in the industry. Led strategic marketing planning for the company and its clients, product marketing, marketing communications, creative services, and development of creative partnerships. Managed ongoing market research through direct customer and vendor contact, surveys, and competitive analysis.
Retained following acquisition of previous company by Pentzer Group to continue growing bottom line while increasing productivity. Reported to Executive Vice President of Pentzer Group.