Download PDF


Creative and enterprising marketing leader with extensive experience in media/public relations, marketing communications, trade shows/events, market strategy, analyst relations, promotions, thought leadership, social media, e-Commerce, advertising, website development, competitive analysis, sales, product introduction, direct marketing, market research and analysis, proposals, and brand development. Uses realistic planning and independent thinking to develop multimedia marketing initiatives and strategic partnerships.

Possesses the resourcefulness and effective management skills necessary to lead corporate branding, global internal and external communications, and related high-impact marketing campaigns.


Work experience


Director of Marketing

Hytera Communications USA

Influenced sales pipeline by $10 million in first 9 months for $800 million Shenzhen-based global manufacturer of land mobile radios and wireless communications systems.

  • Serve as trusted advisor to sales teams and re-sellers throughout North America.
  • Established social media presence, took over trade show responsibility from corporate, create US-focused sales tools, and develop content marketing.
  • Accelerated the sales cycle by developing a portal in which re-sellers could conduct email and postcard campaigns to prospects.

Associate Vice President of Marketing

SPi CRM (SPi Global)

Influenced sales pipeline by $16 million in first 8 months for $120 million global business process outsourcing provider. Introduced trade shows targeting customer-care decision makers, developed direct marketing cycles for prospects, transformed the company’s internal appointment-setting function, and rejuvenated relationships with industry analysts. Shortened sales cycle by developing vertical solution sheets and case studies on major client engagements. Managed all elements of the company’s client conference. Served as trusted advisor to global sales teams.


Senior Director of Marketing (North America)

Aegis (Now Teleperformance)

Responsible for all media relations, branding, lead funnel creation, sales tool development, analyst relations, and internal/external communications for $1 billion global business process outsourcing provider. Develop/implement marketing plans while managing public relations, collateral development, thought leadership programs, promotional venues and trade shows, direct marketing, community relations, lead generation, and employee communications.

  • Secured coverage with NBC Nightly News, Washington Post, Dallas Business Journal, and local TV affiliates where the company has contact centers.
  • Significantly reduced negative press during workforce reduction periods by developing proactive local media strategy to inform media and communities of the company’s seasonal reductions in workforce related to healthcare and retail client engagements.
  • Introduced email marketing programs for lead generation and progression through the sales funnel that increased viable, qualified leads from less than 100 per quarter to 200 per quarter.
  • Introduced vertical-specific trade shows (targeting financial services, health care, utilities, technology) into the marketing mix, bringing several marquee prospects into the sales pipeline while opening up opportunities for speaking engagements.
  • Authored 9 articles that have been placed in industry publications.
  • Drove adoption of cloud solutions such as and to provide unified global reporting, reduce dependence on spreadsheets, and deliver global knowledge sharing platforms.
  • Established relationships with trade press, industry analysts, local organizations, and key industry associations.
  • Manage annual client conference: site selection, theme and agenda development, speaker selection and coordination, branding, internal and external communications, and post-event follow-up.
  • Managed change communications including the sudden dismissal of a COO and the company's acquisition by a competitor.
  • Shortened the sales cycle by developing case studies on major client engagements and slide decks profiling the company’s contact centers. Served as trusted advisor to global sales team. Identified subject matter experts in key verticals and ghost-wrote their blogs. These were shared on the company's public website, Twitter, and LinkedIn profile.

Director of Marketing Communications

EFJohnson Technologies

Directed global branding, media relations, lead funnel creation, and all internal and external communications for $130 million manufacturer of land mobile radios for public safety. Formulated marketing plans and budgets while managing public relations, collateral development, thought leadership programs, promotional venues and trade shows, direct marketing, product placement, community relations, employee communications, Internet/Extranet/Intranet websites, and technical publications.

  • Company won three consecutive Hot Product awards from Public Safety Communications magazine for public relations initiatives as a result of my becoming a trusted advisor to the media and restoring media relations.
  • Doubled lead generation from 400 leads per quarter in 2004 to over 850 leads per quarter in 2008.
  • Revitalized image of 80-year-old company into dynamic and innovative industry leader, increasing targeted audience awareness by 50%. Grew their revenue from $40 million in 2004 to $100 million in 4 years.
  • Reinvigorated relationships with trade press and key industry associations. Established relationships with Dallas press and community organizations when the company relocated its corporate headquarters from DC.
  • Generated leads with targeted online tools such as social media, banner advertising, customer and reseller extranets, website links, vertical market portals, webinars, and wikis. Received article requests as a direct result of Twitter campaigns.
  • Secured product placements on TV series 24  and Walker: Texas Ranger, and in the movies Spider-Man 3 and Deja Vu starring Denzel Washington.
  • Developed and launched a reseller extranet that saved the company $100,000 per year and substantially reduced orders for discontinued products or obsolete pricing. Incorporated product repair status and e-Commerce into the site.

  • Introduced the company to social media (Twitter, YouTube, BlueTube, Wikipedia, Responder Knowledge Base) and cultivated online communities. Received requests to guest author articles as a direct result of Twitter campaigns.

  • Managed change communications including the closing/relocation of the principal factory and comprehensive re-branding campaign.
  • Created a series of direct marketing promotions to coincide with key regional issues/events that  energized the company's sales channel and served as a force multiplier for the sales team

Marketing Director

ZyLAB International

Managed all marketing activities for $3 million document management software company. 

  • Influenced sales pipeline $500,000 by building a 260-page website within first three weeks, developing strategic partnerships, and executing diverse direct marketing campaigns. 
  • Developed strategic plans and budgets for branding, lead generation, thought leadership, and marketing communications programs. 
  • Captured greater corporate visibility by researching new vertical markets while managing public relations, producing white papers and case studies, establishing customer e-mail and profile archives, managing targeted seminars, and publishing electronic newsletter.

Marketing Channel Manager


Established and managed channel relationships for this provider of database and clearinghouse services for the telecommunications industry.

  • Generated revenue by developing channel partnerships with trade associations, equipment manufacturers, resellers, consulting firms, and industry analysts. 
  • Managed branding, print and online advertising, e-mail marketing, direct mail, website development, intranet communications, public relations, targeted seminars, and trade shows.

Marketing Communications Manager

Loral CyberStar

Led corporate branding and global marketing/employee communications for $130 million division of a global $1.2 billion satellite communications service provider.

  • Hired and managed company's first global advertising agency.
  • Managed company participation at trade shows held on three continents.
  • Created innovative sales tools such as CD-based mailing campaigns that increased demo requests of one product from 3 per year to 30 per quarter.
  • Oversaw promotional activities and participated in redesign of website, which incorporated streaming media and e-Commerce capabilities.
  • Managed CyberStar's first direct mail and e-mail marketing campaigns, and supervised marketing specialists in DC, London, and Singapore.

Customer Communications Manager

Startec Global Communications

Created and implemented direct marketing programs for $200 million telecommunications carrier that marketed to immigrant consumers.

  • Increased customer base by 300,000 within six months. Improved ranking of the Russian-speaking segment from number ten to number three, and brought Korean and Farsi segments from a non-ranked status to number three in ten major U.S. markets.
  • Created suite of bilingual welcome pack mailings and regular cycle of retention mailings. Developed marketing plans involving millions of direct mail pieces targeting non-English speaking consumers.
  • Developed budgets for customer acquisition and retention programs. 
  • Supervised four marketing specialists and supported launch of Startec’s web portal,

Marketing Programs Supervisor

TTC (now Viavi Solutions)

Led marketing programs that generated $30 million for the world’s second largest communications test solutions provider.

  • Introduced product lines and developed several innovative sales tools, including one of the first interactive CD-ROMs, web presence, and product messaging/packaging.
  • Developed and launched one of the first B2B websites.
  • Formulated marketing plans and budgets while managing public relations, collateral development, and various promotional venues, such as tradeshows and the company’s first user group conference.
  • Developed and wrote advertising, direct mail pieces, articles, brochures, proposals, and website content.
  • Managed strategic marketing partnerships with Sun Microsystems and key software/hardware vendors.
  • Designed, programmed, and wrote Windows-based online help system

Sales and Marketing Specialist

Halliburton NUS Environmental Corp

Conducted business-to-business telemarketing and sales of software and video-based safety training programs for one of the largest environmental engineering/publishing firms.  Closed largest sales order in HNUS history with Ford Motor Company for $100,000, which far exceeded average sales order size of $2,000. Wrote product catalogs, proposals, direct mail, and promotional literature.  Coordinated all elements of three national trade shows.  


BS, Mass Communications

Virginia Commonwealth University

BS in Mass Communications (Public Relations) from one of the top programs in the US.


Social Media

Developed and executed Social Media strategies in two very different industries. Solidified a fragmented and disjointed Social Media program that is now integrated with media relations program. Identified internal subject matter experts and ghost-wrote their blogs. Received requests to write articles based on Twitter campaigns. Monitored the Yahoo Finance page for a public company, identified influencers, and provided the Investor Relations team with responses consistent with the brand personality. Consolidated 18 LinkedIn pages into a single page to convey a company’s size and global reach.

Website Management

I designed, developed and launched one of the first public websites in 1995. My experience includes development, launches, search engine optimization, and content management of public websites, intranets, and extranets. Provides the voice of the customer in all websites.

Event Management

I deliver incredible, high-value events. Everything from tabletops to 2000 square foot trade show exhibits, Open House celebrations (including one that drew a sitting US Congressman), global Town Hall Meetings, and annual Customer Conferences. One of my favorite work activities is obtaining speaking engagements at trade shows.

Lead Generation

Utilizing e-mail, websites, white mail, web and print advertising, outbound calling, vertical web portals, social media, and events, my content marketing will fill your sales funnel. 

Sales Tool Creation

See the "Portfolio Highlights" section.

Media Relations
Ask anyone in the media who has worked with me! See my LinkedIn profile for recommendations I've received from members of the press.