Associate Vice President of Marketing
SPi CRM (SPi Global)
Influenced sales pipeline by $16 million in first 8 months for $120 million global business process outsourcing provider. Introduced trade shows targeting customer-care decision makers, developed direct marketing cycles for prospects, transformed the company’s internal appointment-setting function, and rejuvenated relationships with industry analysts. Shortened sales cycle by developing vertical solution sheets and case studies on major client engagements. Managed all elements of the company’s client conference. Served as trusted advisor to global sales teams.