[email protected] -- All invitations to connect are welcome, no IDK. CREATIVE DIRECTOR Innovative designer with extensive experience and a proven ability to direct creative teams and oversee all facets of global collateral production and web development. Sets corporate creative direction and builds and manages strong brands. Spearheads projects from inception through production, overseeing development of highly effective marketing & communications collateral as well as websites to launch new products and services and promote existing portfolio. Motivates and mentors creative staff. Skillfully manages agency personnel, colleagues and other key stakeholders.
Feb 2010 - Present
In Transition -- Actively Pursuing New Opportunities
I am actively pursuing new Creative Director opportunities throughout the Greater New York City Metropolitan Area. Creative Director with more than 14 years of professional experience in conceptual development and marketing objectives with strategically driven solutions. Specialization in design and development of packaging, web, branding and visual communications.
Nov 2008 - Present
Information Clearinghouse Inc.
As Creative Director, I spearhead marketing communications initiatives for entire company, manage branding and marketing strategy. Lead a team of 5 engaged in producing marketing collateral as well as PR and communication tools, including press releases, newsletters, web design and content as well as graphic design, video and photo elements. Conduct market research and explore alternative messaging methodologies, including social marketing. Establish brand identity and create customizable templates. Selected Achievements: • Spurred $2M in top-line growth by redesigning, enhancing and re-launching the ARMS website and application, boosting subscriber base 50% and enabling 60% subscription rate increase. • Established strong brand, taking 3 companies (F&D Reports, Creditntell and ARMS) with disparate corporate identities and fusing them into 1 organization with a professional look and feel. • Spearheaded strategic partner branding development initiative with SRG insights, creating a unique corporate identity, website and marketing strategy. • Eliminated need for outsourcing creative production by bringing all work in-house, thus securing significant savings on work such as video shooting and video editing.
Jun 1996 - Present
As a Photography Professional, I served as both a fine art photographer and product still life photographer for web and advertising. Selected Achievements: • Featured artist on www.123soho.com.
Jan 2003 - Nov 2008
Creative Design Manager
As Creative Design Manager, I led design and packaging creation, directing a team of 5 professionals and overseeing product marketing and launch initiatives involving 22 manufacturing plants worldwide. Liaised with cross-functional teams to plan and manage product design and packaging projects, working with personnel from the marketing, engineering, purchasing departments as well as agencies, freelancers, translators and other stakeholders to uphold branding and maintain compliance with specifications and applicable regulations. Monitored testing and assembly line production time-frames to coordinate product launches and related marketing communications. Selected Achievements: • Transformed company approach to packaging and design, establishing a creative, cost-effective design and production operation that exceeded expectations and achieved goals. • Created packaging design manual as well as brand and production standards to strengthen brand and achieve a unified look and feel across numerous sectors. • Saved $600K annually by consolidating design from 6 to 2 colors, simplifying process and securing savings without visible change to the consumer. • Slashed freelance budget by $100K by training international facility personnel to make minor modifications to existing artwork. • Successfully led 2 comprehensive rebranding projects, updating company graphics and corporate identity to support marketing goals while ensuring unified brand. • Evaluated expenses and recommended purchase of Canon color copier for low-volume production, which saved $85K per year. • Enhanced corporate printing capabilities to support multi-million dollar revenue growth with Wal-Mart, Ace Hardware and Home Depot customers. • Implemented numerous process improvements to speed production and secure ISO certification as well as maintain capacity to support business ventures while engaged in other high-profile projects.
Jan 2000 - Jan 2003
Graphic Design Supervisor
As Graphic Design Supervisor, I led branding development efforts and created, conceptualized & designed five product lines while also focusing on needs and possibilities for the future. Established an efficient photography studio.