Work History

Work History
2010 - Present

Board Member

211 Orange County

This non-profit provides a comprehensive information and referral service that links Orange County residents to community health and human services.

2010 - 2011

General Manager, North America


·Implemented a hybrid sales model to grow business over 75% in 2010.

·Process changes to improve customer service for an innovative patient monitoring start-up based in Europe.

·Launched two products and enhanced tradeshow presence to improve brand awareness.

2006 - 2010

Vice President, OEM Sales

Masimo Corporation

Recruited to grow OEM sales and international business.

·Sold over $35M+ in OEM boards and consumables annually to OEM partners globally.

·Responsible for managing every aspect of OEM relationships (critical, as most of the direct company revenues come from consumable sales and OEM devices provide 80% of the sockets for these consumables).

·Negotiated and managed over thirty OEM partner contracts with small and multi-billion dollar companies.

·Guided partner roadmaps and internal product development to open new markets and product applications.

·Leveraged breakthrough technology to create an incremental software revenue stream and to expand business within leading patient monitoring and defibrillation companies in US, Europe and Japan.

·Established relationships with over 15 emerging market companies (China, India, Brazil, Mexico, etc.) to commercialize our technology, with special focus on China.

·Trained partner field personnel to effectively sell and support our technology in Hospital, EMS, Physicians Office and Alternate Care channels.

·Designed and implemented an extensive body of tools to provide critical information for over 200+ partner devices to internal and partner field personnel.

·Managed partnerships through a very successful IPO in late 2007.

·Expert in selling technology to OEM partners that includes a consumable and software revenue stream.

·Deep knowledge of the global patient monitoring, defibrillation, respiratory care and infant care industries; including contacts at all levels in over thirty companies.

·Exceptional in building internal teams; recruited and trained several key members of the OEM team.

2007 - 2009

General Manager, Indian Sub-Continent

Masimo Corporation

Built direct operations in the Indian Sub-Continent.

·Established sales and support operations in the emerging Indian Sub-Continent and hired key personnel.

·Developed a distribution network consisting of a dozen dealers that resulted in a 600% sales increase.

2005 - 2006


PNJ Consulting, Inc

Sold and managed several consulting assignments to clients in healthcare and high-tech industries.

·Interim CEO of a private company with over 25 employees and several million dollars in revenue. Responsible for the P&L. Raised capital with focus on re-igniting growth and stabilizing operations.

·Developed a worldwide plan for launching a key product for one of the world’s largest software companies.

·Built a detailed negotiation plan for a critical piece of material for a mid-size medical device company.

·Advised a late-stage bio-science start-up on a set of company changing partnerships in an emerging market.

2003 - 2005

Vice President, Marketing

Cardiac Science

Key member of the executive management, reporting directly to the CEO and responsible for all aspects of global marketing.

·Developed a worldwide corporate strategic plan with a team of 15 cross-functional managers, presented the plan to the Board of Directors, and implemented key aspects of the plan.

·Identified and implemented strategies resulting in nearly 10% growth in 2004.

·Supported secondary stock offering to partially finance the merger that nearly doubled company size.

·Enhanced the company presence with a complete overhaul of the branding policy, web-site, trade show booths, demo rooms, annual review, corporate presentation and several collateral marketing pieces.

2001 - 2003

Vice President, Business Development

Philips Nuclear Medicine (Formerly ADAC)

Promoted to develop new business, create integration plans, evaluate partnership opportunities and negotiate major contracts.

·Led cross-functional team of 20 in development of strategic plan, and assisted CEO in presenting plan to top management and Board of Directors.

·Directed team of 10 managers in creation of integration plans for part of $1.2B acquisition. Addressed sales and service, product and manufacturing rationalization, and R&D consolidation issues.

·Negotiated 10% discount and 30% increase in supply from monopoly Japanese supplier for flagship product.

2000 - 2001

Vice President, P.E.T. Marketing

Philips Nuclear Medicine (Formerly ADAC)

Promoted prior to ADAC Laboratory’s acquisition by Philips Medical Systems.Led team of over a dozen senior managers to develop corporate strategy.

·Directed all marketing efforts for $110M Positron Emission Tomography (PET) business. Grew business 40% a year, market share from 8% to 32%, including launch of two key products in two years.

·Executive sponsorship and negotiation of major sales, ranging from $1.5M to $5M+.

·Led deployment of programs for targeting customers to enable efficient sales efforts. Programs included site-identification consulting, physician training, comprehensive marketing support, reimbursement consulting, creative financing, direct mail, surveys, upgrade programs and mobile-to-fixed conversion programs.

·Led the development of strategic plan that resulted in a revenue increase of over $100M in two years.

·Conducted over 300 customer surveys and luminary focus groups to develop the specifications for two key products. Drove the engineering product development, using software and hardware roadmaps.

1999 - 2000

Director, Business Development

Philips Nuclear Medicine (Formerly ADAC)

Recruited to provide key support for Nuclear Medicine business, engage in strategic planning, evaluate partnership opportunities and negotiate major contracts.

·Led negotiations with top 10 suppliers to reduce cost base by over 10%.

·Negotiated contract for software used in developing company’s next generation computer platform.

1996 - 1999


Booz Allen Hamilton

Evaluated growth opportunities and developed business strategies for Fortune 500 and smaller clients in automotive, aerospace, oil and gas, and pharmaceutical industries.

·Developed product portfolio priorities for a major pharmaceutical company.

·Assessed viability of $3B oil field development, leading to Board approval and launch of project.

·Conducted due diligence on a $10B acquisition target for a prominent aerospace client.

1990 - 1995

Senior Project Engineer

Altair Engineering, Inc.

Recruited and supervised teams of engineers for automotive safety projects valued up to $1M. Major clients included General Motors, Ford Motor Company and Chrysler.


1995 - 1996


The University of Chicago - Booth School of Business
1989 - 1991


The Ohio State University
1984 - 1988

B. Tech (Honors)

Indian Institute of Technology, Kharagpur


Senior executive leader, entrepreneur, and strategist with 20 years of experience in start-up and public companies. Expert at identifying market opportunities, commercializing innovative products, negotiating key contracts, developing distribution networks, building direct sales, creating OEM partnerships and generating revenue. Skilled at P&L management, mergers and acquisitions, raising capital and strategic planning.Exceptional at building and motivating teams that dramatically increase sales and significantly grow market share.


Medical device technology; global sales & distribution; product strategy; P&L management; global OEM management; mentoring; investor relations; strategic planning; contract negotiations; mergers & acquisitions; hospitals; EMS; physician offices; alternate care; capital equipment; consumables; software; cardiology; oncology; imaging; patient monitoring; defibrillation; respiratory care and infant care