Expert marketing and event professional with over 10 years of B2B marketing experience. Founded Quint Strategies in 2005 to provide integrated revenue-generating marketing programs to clients across multiple industries.
Oct 2005 - Present
Founder and Chief Marketing Officer
Quint Strategies is a marketing agency that oversees the planning and execution of lead and revenue generating integrated marketing programs for B2B clients. Our services include event management and marketing, direct mail and email campaigns, partner programs, sponsorship packages and online marketing initiatives. Our clients represent a variety of industries including technology, publishing, forest products, transportation, and industry associations.
Dec 2004 - Oct 2005
Director, PPI Transport Symposium
RISI (formerly Paperloop)
- Managed $350K marketing and conference program budget for a leading event for the global forest products logistics industry. - Designed and executed successful production of conference program, including all audio/visual needs, general room set-up, lighting and stage décor, and presentation hand-outs. - Developed integrated exhibitor and attendee marketing campaigns including campaign objectives, details and schedule, production of all materials to be used in all direct mail and email pieces, building targeted lists that will expand the existing database, and outline necessary follow-up for internal sales team. - Oversaw the development of all sales materials including brochures, information sheets, price lists, and sponsorship documentation for exhibitor sales efforts.
Feb 2004 - Aug 2005
Director of Marketing, CMM International
RISI (formerly Paperloop)
- Managed $2.2M marketing budget for industry leading converting and package printing conference and exhibition. - Organized educational program including identification of relevant program topics, call for abstracts process, speaker coordination, presentation scheduling, and promotion to customer database. - Designed integrated marketing campaign including advertising, public relations, direct mail/emails, newsletters, brochures, website, list management, etc. - Developed editorial content and published bi-weekly e-newsletter to 17,000 + subscribers. - Managed website that included redesign improvements such as online attendee / exhibitor registration, online access to exhibitor service manual, advanced lead capture method, improved promotion of key association and media partners, and keyword search functionality for improved usability.
Jan 1998 - Nov 2002
Sr. Field Marketing Manager
webMethods, Inc. (now Software AG)
- Influenced over $45M revenue through management of field marketing programs including tradeshows, direct marketing and email campaigns. - Created Executive Roundtable Forum which invites key prospects to seminar program that addresses key management issues presented by industry executives. Program resulted in over $35M in revenue. - Achieved 12% appointment rate through management of lead qualification program in support of direct mail campaign. The primary objective of the campaign was to qualify opportunities with C level executives at target Fortune 500 customers. - Developed corporate sponsorship programs that contributed $250K, which offset the overall budget, for the webMethods Integration World - annual user conference. - Managed marketing programs; including direct mail and email campaigns, product launch programs, collateral development, tradeshows and conferences, online seminars, and incentive programs.
Apr 1993 - Dec 1998
Business Development & Documentation Specialist
Quintiles Transnational (formerly BRI)
Produced proposals, protocols, agreements, case report forms, and FDA regulatory and clinical submissions (e.g., INDs, IDEs, PMAs, 510(k)s). Developed presentation materials for speaking engagements at industry conferences, client meetings and FDA advisory board meetings.