Gordon Proud

Gordon Proud

Work experience

Work experience
Apr 2007 - May 2008

Vice President / Sales Manager

A top-30 premiere financial services company providing retail, commercial, mortgage and capital market banking services

Responsible for developing all strategic planning initiatives and managing a team of 6 sales managers, 32 national salespeople, and a 15-person call center.Managed direct marketed leads through online channels and in-house marketing including BPO services.Work collaboratively with business operations, accounting and marketing to determine product effectiveness, effective marketing plans and establish new sales initiatives and strategies.Strategic, market and financial analysis and interpret qualitative and quantitative results in the context of value to the business.Regular analysis of key business metrics and benchmarks to develop recommendations for business improvements.Performed needs based selling training.Developed monthly and annual sales forecasts.Report to the Senior VP and Executive VP.

  • Generated $27M in new sales revenue with 2008 projected annual sales to exceed $120M
  • Implemented aggressive production metrics and regional sales initiatives which increased sales production by an estimated $50M within one year
  • Increased sales by 30% within two quarters despite the 2007 mortgage crisis
  • Achieved an overall customer satisfaction rate of 89%, an 8% increase from the previous two quarters
  • Assisted in the development and implementation of a multi-million dollar customized CRM program
Mar 2003 - Jan 2007

Sales Manager

American General Financial Services

A national financial company providing loans, retail financing and other credit products for45 states, Puerto Rico and the U.S. Virgin Islands

Responsible for establishing the strategic direction, recruitment, managing 14 salespeople and three administrative staff members and oversight of $150M budget.Leads originated from online channels and in-house customer databases.Accountable for strategic direction of sales and operations.Developed monthly and annual sales forecasts.Developed and managed a new sales training program. Report to the Division Director.

  • Established strict sales metrics and individualized productivity standards, resulting in a $10M increase in monthly revenues within the first quarter of production
  • Led the development and implementation of an intuitive lead-generation database and reporting system that increased sales by 145% in one month
  • Averaged $2M in sales per month and attained top salesperson status
  • Reorganized sales and leadership teams, implemented an updated sales training program, and provided mentorship and motivation, which generated unprecedented sales growth
Jan 1999 - Jan 2003

Director of Operations

Family Entertainment Center of Memphis

A multi-purpose family entertainment facility including a full-scale golf course, outdoor rides, a full-service concessions area and a game room

Responsible for establishing the strategic vision, annual budget, human resources and a 150-person sales and service team.Responsible for sales, marketing, formulated sales strategies and adjusted operations to guarantee competitive yet profitable pricing.Directed all planning, budgeting, forecasting, HR, IT and administrative functions including food and beverage.Report to the Managing Partner.

  • Reduced the operating deficit by 20% in the first six months by streamlining operations and eliminating inefficient services
  • Generated a $500K net year-end profit, which exceeded combined profits of the prior five years
  • Negotiated a lucrative contract with the nation’s largest video game vendor, resulting in an overall revenue increase of $400K in the first year of operation
Jul 1996 - Dec 1998

Director of Facilities & Programs

Cordova Athletic Club

A full-service 40,000 square foot privately owned family fitness center

Responsible for launching this startup business, developing the sales and marketing infrastructure, leading a 100-person sales and program team, and managing all administrative and operational functions.Developed IT infrastructure, HR and operations during the pre-development, construction and operation phases of this start-up business.Established the corporate vision, developed the organizational infrastructure, assisted in the regional sales and marketing plans, established all contract relationships and launched full operations.Report to the Managing Partner and the CEO/Owner.

  • Grew the total annual fitness division by 200% in the first year of operation through strategic sales and marketing initiatives that resulted in $300K in new revenues
  • Generated $1M in revenue in the first five months through successful sales and marketing initiatives
  • Sold over 1000 memberships in 3 months prior to launch through B2B and B2C sales
  • Established a profitable enterprise that exceeded revenue expectations and break-even estimates by more than seven months in the first year of operation
Jan 1991 - Jun 1996

Director, Sales Manager


A Christian charity providing social services to 21 million children and adults of all ages, races, faiths, backgrounds, abilities and income levels

Led sales, marketing, and program management for offices in Cincinnati and Memphis.




University of Memphis




Start-up Experience

Dreamweaver/Frontpage/Flash 8/Photoshop

Website Design

Call Center Management

Sales Team Management

Sales Trainer - Needs Based/Consultative

B2B Sales

Public Speaking

Microsoft Office Suite