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Work experience

Apr 2007May 2008

Vice President / Sales Manager

A top-30 premiere financial services company providing retail, commercial, mortgage and capital market banking services

Responsible for developing all strategic planning initiatives and managing a team of 6 sales managers, 32 national salespeople, and a 15-person call center.Managed direct marketed leads through online channels and in-house marketing including BPO services.Work collaboratively with business operations, accounting and marketing to determine product effectiveness, effective marketing plans and establish new sales initiatives and strategies.Strategic, market and financial analysis and interpret qualitative and quantitative results in the context of value to the business.Regular analysis of key business metrics and benchmarks to develop recommendations for business improvements.Performed needs based selling training.Developed monthly and annual sales forecasts.Report to the Senior VP and Executive VP.

  • Generated $27M in new sales revenue with 2008 projected annual sales to exceed $120M
  • Implemented aggressive production metrics and regional sales initiatives which increased sales production by an estimated $50M within one year
  • Increased sales by 30% within two quarters despite the 2007 mortgage crisis
  • Achieved an overall customer satisfaction rate of 89%, an 8% increase from the previous two quarters
  • Assisted in the development and implementation of a multi-million dollar customized CRM program
Mar 2003Jan 2007

Sales Manager

American General Financial Services

A national financial company providing loans, retail financing and other credit products for45 states, Puerto Rico and the U.S. Virgin Islands

Responsible for establishing the strategic direction, recruitment, managing 14 salespeople and three administrative staff members and oversight of $150M budget.Leads originated from online channels and in-house customer databases.Accountable for strategic direction of sales and operations.Developed monthly and annual sales forecasts.Developed and managed a new sales training program. Report to the Division Director.

  • Established strict sales metrics and individualized productivity standards, resulting in a $10M increase in monthly revenues within the first quarter of production
  • Led the development and implementation of an intuitive lead-generation database and reporting system that increased sales by 145% in one month
  • Averaged $2M in sales per month and attained top salesperson status
  • Reorganized sales and leadership teams, implemented an updated sales training program, and provided mentorship and motivation, which generated unprecedented sales growth
Jan 1999Jan 2003

Director of Operations

Family Entertainment Center of Memphis

A multi-purpose family entertainment facility including a full-scale golf course, outdoor rides, a full-service concessions area and a game room

Responsible for establishing the strategic vision, annual budget, human resources and a 150-person sales and service team.Responsible for sales, marketing, formulated sales strategies and adjusted operations to guarantee competitive yet profitable pricing.Directed all planning, budgeting, forecasting, HR, IT and administrative functions including food and beverage.Report to the Managing Partner.

  • Reduced the operating deficit by 20% in the first six months by streamlining operations and eliminating inefficient services
  • Generated a $500K net year-end profit, which exceeded combined profits of the prior five years
  • Negotiated a lucrative contract with the nation’s largest video game vendor, resulting in an overall revenue increase of $400K in the first year of operation
Jul 1996Dec 1998

Director of Facilities & Programs

Cordova Athletic Club

A full-service 40,000 square foot privately owned family fitness center

Responsible for launching this startup business, developing the sales and marketing infrastructure, leading a 100-person sales and program team, and managing all administrative and operational functions.Developed IT infrastructure, HR and operations during the pre-development, construction and operation phases of this start-up business.Established the corporate vision, developed the organizational infrastructure, assisted in the regional sales and marketing plans, established all contract relationships and launched full operations.Report to the Managing Partner and the CEO/Owner.

  • Grew the total annual fitness division by 200% in the first year of operation through strategic sales and marketing initiatives that resulted in $300K in new revenues
  • Generated $1M in revenue in the first five months through successful sales and marketing initiatives
  • Sold over 1000 memberships in 3 months prior to launch through B2B and B2C sales
  • Established a profitable enterprise that exceeded revenue expectations and break-even estimates by more than seven months in the first year of operation
Jan 1991Jun 1996

Director, Sales Manager

YMCA

A Christian charity providing social services to 21 million children and adults of all ages, races, faiths, backgrounds, abilities and income levels

Led sales, marketing, and program management for offices in Cincinnati and Memphis.

Education

BA

University of Memphis

Skills

Salesforce/CRM
Start-up Experience
Dreamweaver/Frontpage/Flash 8/Photoshop
Website Design
Call Center Management
Sales Team Management
Sales Trainer - Needs Based/Consultative
B2B Sales
Public Speaking
Microsoft Office Suite

Important Documents

Website Design Portfolio

Senior Sales Executive

Proven sales leader with extensive experience delivering strong and sustainable revenue growth for financial and consumer services organizations. Demonstrated success identifying and capitalizing on new channel opportunities, resulting in expanded market share and increased competitive advantage. Adept at establishing strategic and profitable relationships. Broad-based expertise includes strategic planning, new market development, product launch and sales, key account management, pricing, promotions, call center management and customer service. Dedicated to building and motivating sales that consistently exceed quotas.  My key accomplishments include:

  • Facilitating the turnaround of a $200M division of First Horizon National Corporation by growing market share and increasing sales $50M annually
  • Instituting aggressive production metrics and sales initiatives that increased sales by 30% and produced $20M in additional revenues for First Horizon, despite the mortgage crisis
  • Producing $27M in new sales for First Horizon in the first quarter, with projected annual sales expected to exceed over $120M
  • Increasing sales by $10M in one quarter for American General Financial Services by implementing an innovative lead-generation database and reporting system
  • Exceeding revenue and break-even projections by producing $1M in revenue in the first five months of launching the Cordova Athletic Club

CustomSmall

TESTIMONIALS

from Terry Renoux President Consumer Finance, First Horizon

“In Gordon's position as Sales Manager [for First Horizon], Gordon did an excellent job in this position and was an asset to our organization during his tenure.

Gordon was willing to offer assistance with many constituents served by our office whether internal or external employees as well as customers.

I would recommend Gordon for any endeavor  he chooses to pursue.”

from Ken Applebaum

Loan Consultant, First Horizon

“I have worked with Gordon now for the past 4 + years and am extremely impressed with his dedication to his job and to others around him, whether they be fellow sales people or others he may manage. Gordon has qualities you very rarely see in a manager, one who coaches and one who is willing to roll up his sleeve and get in the heat of battle when needed. A true asset to any company he works for.” 

fromMolly Polatty

Performance Improvement Consultant, First Horizon

“Gordon was extremely enthusiastic and detail oriented during our time together. He dug in quickly to the numbers and set realistic yet challenging goals for his team. He knew how to interpret data and explain it in layman's terms.” 

fromKurt Guttensohn

Sr Software Eng., First Data Corporation

"Gordon was a complete and thorough director. The area I was involved with was run professionally and smoothly under Gordon's direction. Gordon was always available and open to discussing new ideas.”