Yahoo! is one of the world’s foremostInternet brand and has some ofthe world's most trafficked Internet destinations including www.yahoo.com among others , servicing over a half billion people. YSM: Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search " Internet advertising service provided by Yahoo!. Panama is an online advertising platform created by Yahoo!. The platform provides advertisers with a digital dashboard where they can manage their marketing campaigns, aim ads geographically and test their effectiveness. It includes interactive tools that suggest to advertisers what to bid based on their budget and the number of users they want to attract. The next generation of evolution of Panama is to AMP (Advertising Management Platform) with multiple releases spanning even more features & functionalities.
Panama Products worked on mentioned in brief below:
ØSRC: (Submission Review Console) this is the tool used to review advertiser submitted ads and reviews. YSM’s editorial guidelines are applied to the submissions and approved or rejected accordingly.
ØRQCC: (Research & Quality Control console) this is used to examine as to decide whether the ads were identified correctly as bad ads.
ØWFM: (Work Flow Management) The Manual Review Workflow Management (WFM) system handles the distribution of manual review items to editors via a web based UI. WFM includes UI for manual assignment of review items with SLA status and reports. In addition, WFM enables configuration of automated distribution and assignment rules.
ØADT: ADT (Algorithmic Diagnostic Tool) is the system used to qualify (score) URL advertisements. It uses Machine Learning techniques to quantify the risk associated with URL content
Major Projects worked on under Panama/AMP Initiative mentioned in brief below:
ØMobile Sponsored Search - YSM adopted a Mobile Integration Process to enable Mobile Users to submit their ads from Mobile.
ØEmerging Markets - This project was primarily meant to capture the revenue potential of these markets by: (i) Initiating Panama in Latin America, (ii) launching YSM in South East Asia (SEA) and (iii) Initiating Panama in India
ØAPEX (AMP) - APEX vision is to enable Publishers to maximize the monetization of their inventory.Providing Publishers with the tools to package inventory for their direct advertisers, open inventory to additional demand channels, and capture audience data to enable sophisticated targeting methods are part of the APEX offering. The supply capabilities in the Apex network application enables inventory managers to package their web inventory for sale to direct and indirect advertisers. It also enables price/yield managers to create and apply monetization/pricing rules on sources of inventory.
-QTP 9.2, JMeter 2.3, Soap UI 1.7.6, Test Manager, Manual Testing, Toad for Oracle Version8.5.1,SQL Developer, Secure CRT 3.4, Putty
J2EE, Oracle, XML, UNIX, My SQL, PERL/Python, AJAX/ Web 2.0 Technologies, PhP etc
Major Responsibilities & Accomplishments
ØDeveloped & led a team of QA Engineer’s in implementing test strategy, test plans, traceability metrics and test cases as per business requirements and technical specifications.
ØWork closely with the QA Managers, Project Managers, end users, and development teams during the development test, and launch phases of the software development and release cycle.
ØDid extensive Manual Testing for different modules/applications across Panama & Apex platform
ØExtensive creation and execution of automated test scripts using Mercury QTP, JMeter, & SOAP UI.
ØExecuted automated smoke scripts across multiple modules using Yahoo! Automation framework i.e. AX247
ØReview functional and design specifications, wire frames to develop test strategies and manual/automated scripts, execute test plans and test cases by performing user testing, application testing, integration testing, system testing, usability testing, acceptance testing, and regression testing
ØCoordinated with Yahoo! Off shore team across major project life cycle in terms of getting work executed according to the set expectations
ØExtensive testing using PL/SQL scripts, which were executed from tools such as TOAD & SQL Developer for data validation
ØExtensive testing of multiple web services integration with core applications, in terms of checking for validity of WSDL, SOAP Calls, data interaction etc
ØWorked on detailed white box testing scenario’s which included among other’s working backwards from logs by identifying the correct exceptions & error codes
ØCompatibility testing for all functionality & code across major OS such as Windows Vista/XP, Mac & Linux.
ØReporting & tracking bugs / defects using Bugzilla
ØWorking on moving the entire automation framework and test cases off QTP to Selenium