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Enjoys adventure trekking and hill walking. 

Proficient Golfer (current handicap 12)

Follows Rugby having played semi-professionally for London Scottish RFC - 1995 - 2001


Supply chain, operations and strategic sourcing specialist with extensive experience in developing and managing procurement processes. Significant experience in the implementation and management of strategic projects involving numerous 3rd parties and international vendors across multiple categories and managing relationships with major clients and associated stakeholders. Has negotiated agreements on highly favorable terms with all points of a supply chain ensuring maximum efficiencies enabled. Has led global project implementation teams, skillfully allocating international resources and managing stakeholder relationships with universally excellent results.

Areas of expertise include:

Supply Chain Management · Contract Management · Stakeholder Relations · Vendor Relations Process Improvement · Contract Negotiations · Team Leadership · Budget Management

Manufacturing control and Forecasting · Change Management · Global Operations · Client Services

Problem Solving · Strategic Planning · Project Management

Work experience

Jul 2010Present

Global Operations Manager

Supremia International
Responsible for all aspects of commercial & operational management; including an overall accountability for all Quality Assurance, Manufacturing Compliance, Supply Chain Management and Project Delivery.  Ensuring process management to enable efficiencies and controls for projects and associated budgets run through the operations team ensuring operational clarity  and reporting as well as the setting of KPIs and operational parameters of contracts and projects. 
Jan 2009Jun 2010

European Operations Director

Tic Toc
Employed as part of an expansion out of the US, key requirements were setting up the trading entity in the EU and confirming international processes and support infrastructure to enable a smooth transition from local agency within the USA to international entity now supplying regularly to 25+ markets globally. Responsible for all aspects of commercial & operational management for European & Global projects; including an overall accountability for all project budgets, delivery, supplier contracts, inventory risk mitigation and contractual agreements & negotiations with multinational clients as well as process mapping and documentation for business. 

Tic Toc was part of the Omnicom network of agencies and part of the role is to interact with other agencies within the network and ensure that synergies and expertise within the network are maximised. In later stages key requirement was risk and exposure management in preparation for trade sale to new investors. 

Nov 2007Dec 2008

Head of Client Operations - 4CX

4C Associates

4CX was a division of the 4C Associates Group (a part of the DHL / DeutchePost Group) who specialise in the supply of marketing materials for companies such as Diageo, Coors Brewers, Johnson & Johnson, BP and Marks & Spencer.

HEAD OF CLIENT OPERATIONS: Lead the account management group and accountable for the client relationship management and project implementation with clients.

Key Responsibilities:

·Management of the client facing resources (4 direct reports and total team of 18 in 6 pan-european locations) including resource allocation and mapping within the account facing team structure to enable optimal project delivery for all projects.

·Accountable for client relationships and operating contracts, including day to day project oversight and issue resolution.

·Reporting all aspects of the implementation and distribution of all purchased materials for clients across Europe and Africa – in excess of £75 million total annual pass-through turnover.

·The Client Service Team was responsible for all forecasts, targets and business scheduling tools for the existing accounts within the 4CX business.

·Analyse to the complete service integration with Clients’ business to grow the accounts organically, maximising the 4CX offering to clients.

·Managing the setting new ‘ways of working’ to enable the smooth implementation of strategic client led projects and ensuring that all risks to agency are identified and addressed.


·Expanded relationship with Diageo to include African region, which increased consulting revenue by £200K for 2008.

·Worked with Global Brand Team to manage the conceptualisation and execution of promotional support materials for successful launch of major new brand for Diageo. Total budget for launch project of €100k.

·Reorganisation of Client facing team to ensure career planning and internal reporting structure was implemented – reduced turnover from 40% per year in 2005 - 2007 to 7% in 2008.

·Review and reorganisation of Spain business unit to enable efficiencies and ensure service improvement program – elevating client approval rating from less than 30% to greater than 55% and creating operating budget efficiencies internally.

Jan 2004Nov 2007

Group Operations Manager

The Marketing Store is a global promotional agency whose main clients include McDonalds, Cereal Partners Worldwide, Shell, Kraft, Vodafone, UEFA and PepsiCo.They specialise in large scale product based promotions, managed from concept to delivery.

GROUP OPERATIONS MANAGER - Jan 2005 to Oct 2007: Responsible for all aspects of commercial & operational management for the European Consumer Products division of The Marketing Store; including an overall accountability for all project delivery and budgets run through the operations team and negotiating with large companies such as PepsiCo, Shell, Diageo, Kraft and Nestle to ensure reporting and operational clarity as well as the setting of KPIs and operational parameters of the contract or project.

Key Responsibilities:

·Managing a team of 4 FTE’s regarding supply chain and operational implementation.

·Ensuring Programme management reporting to clients and maintaining a client liaison as required ensuring complete operational satisfaction.

·Managing purchasing of all promotional materials from multiple supply sources in an international environment (e.g. China, Turkey, Brazil, USA and EU).

·Preparing business cases, proposals & extensive tenders and bid documentation

·Responsible for contractual set-up with clients, key licensees and suppliers including supplier manufacturing due diligence.

·Managing the comprehensive reporting of all operational aspects of the business.

·Investigating & implementing procedures to aid expansion of services to clients.


·Management of Supply chain from tender process to end delivery on budget and on time on multimillion dollar and multimillion unit projects for key client including integration with existing onward supply and operations.

·Re-built relationship following communication difficulties with key licensee and negotiated a favourable contract to implement strategic marketing campaigns for key client. Total profit enabled for agency in excess of $750k.

·Was part of the pitch team and subsequently managed the client relationship and operational set-up of branded marketing materials and successful implementation of an e-catalogue of exclusive premiums for a major sporting event. Total sales in excess of €2MM.

Jun 2003Dec 2004

Account Director

ACCOUNT DIRECTOR - June 2003 to Dec 2004: Main responsibilities of the role were to drive the profitability of the accounts and ensure a robust client relationship was maintained.

Key Responsibilities:

·Manage a team of 2 Account Managers.

·Manage all aspects of the client relationship.

·Engage with other areas of the business to ensure efficient project flow internally.

·Ensure that creative output was relevant to the client brief capturing key objectives and constraints.

·Confirm the commercial aspects of all projects with clients.

·Sign-off timelines for delivery and ensure consistent reporting to clients and managing expectations and requirements.


·Successful client negotiation with major stakeholder for strategic project with a potential worth $1.5 million USD in gross revenue.

·Responsible for the successful introduction of the Frito-Lay insert business for Europe and new business acquisition of the Guinness UDV account.

Mar 1999Jun 2003

Programme Manager

The Marketing Store (IPMC)

PROGRAMME MANAGER (IPMC) – Mar 1999 to June 2003:role was created as The Marketing Store (Europe) began to take charge of increased operational aspects of client business, having been managed out of the US headquarters. A new business unit was created to enable Shell’s Global promotional initiative; the IPMC group was charged with the operational management, supply chain facilitation and stock exposure management of product based promotions on a global scale. The programme management of the projects was charged with central liaison with Shell; reporting international uptake and ensuring the business could retain management over the supply chain and associated stock risk.

Key Responsibilities:

·Key Client liaison on any operational aspect within the project.

·Managing a team of 2 Project Managers.

·Ensuring Timeline and internal budgetary efficiencies throughout project lifetimes.

·Managing budgets, forecasts, targets and business scheduling tools for clients.

·Managing the procurement of promotional materials across multiple projects.

·Managing supplier relationships and the set-up of new suppliers.

·Managing the implementation of a supply network for any new projects or SKU’s.


·Key resource in multi-office project team involved in internal process analysis and reviewing best practice client maximization and supply management process and the subsequent successful implementation of the ensuing process change on a global basis, including the set-up a Brazilian Office enabling improved supply solutions for Latin American clients. Multi-client saving over first 2 years was $300,000 leading to a long term client partnership locally.

·Led project team in successfully dealing with manufacturing problems at external supplier manufacturing unit in China with satisfactory solution bringing project back on line in terms of budget and timeline. The potential exposure avoided by delivering this project with minimised impact in liabilities was in excess of $1MM.


Charles Croft

Reference for Guy Williams

Referee’s details – Charles Croft (Ex MD for The Marketing Store)

Reference Check

When did Guy work for you? Mar 99 – Nov 07 How long for? 8 ½; years

What was his position? Group Operations Manager

Key responsibilities?

Guy was brought in when the Marketing Store were in a growth phase and grew with them quickly to end up as Group Operations Manager. Guy was responsible for all operational and account management within The Marketing Store and ran one of their largest accounts at over $100million a year with Shell. He was also responsible for the entire supply chain covering; pricing, performance, balanced scorecard, warehousing, inventory, freight management etc. He managed the stock risk and fronted numerous client accounts.

Key Achievements?

Setting up the Shell account from scratch with Charles and then managing it solely from then on. He also opened relations with Pepsico to secure them as a client.

Technical skills/Soft skills?

Guy has very strong supply chain skills and is very passionate about the industry he works in. He is a very strategic man, who is very good with clients and is a good man manager.

Guy is a good listener who learned very quickly. He works hard and didn’t need his hand held when tasked with an objective.

Areas for development?

It was evident that Guy would try to do too much, and as he develops his career he has needed to learn to delegate more effectively.

Reason for them leaving? Guy decided to accept an offer from 4CX, he was counter-offered but stuck to his morals by accepting the 4CX offer.

Would you re-employ? Yes, definitely.


Sep 1994Jun 1997

BSc Hons

Brunel University


Business Start-up management
Team Leadership
Have managed teams of varying size (3 - 16 FTE's) and ensured efficient resource allocation as well as implementing career management and restructuring to allow optimal management and time usage.
Vendor Management
Passionate about ethical trading and ensuring that key deliverables are achieveable whilst maximising the opportunity for profit and service provision.  Have managed projects internationally with service partners and vendors from all regions globally.
Project Management and Issue Resolution
Have managed projects varying from pure strategy & business development / evaluation to operational strategy & operational implementation.  My role was to ensure the projects streams were coordinated & consistent in delivering the business on time. Acting as the hub of the programme, activities cut across all aspects of the development of the business including coordinating the development of the client proposition, managing cross functional risks, auditing project execution, getting involved in the detail where required and generally managing the programme to a successful launch.
Client Relationship Management
Have ensured SLA and contractual compliance ensuring that both new business ventures and long term partnerships have flourished through consistant and effective interaction, formal reporting and issue resolution. Successful relationship management has enabled "organic" business expansion across several multinational clients.  
Commercial Negotiations
I have negotiated numerous multi-million dollar contracts and SLA's with Clients and Suppliers harnessing the knowledge and skill acquired throughout my career to increase profitability and reduce costs, while maintaining a high level of quality and service.
Microsoft Office Suite
Spanish Speaker


Jun 2006Present


Chartered Institute of Pruchasing and Supply Chain Management