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Summary

I am a career media strategy and planning, data analytics and consumer insights professional with extensive experience across multiple sectors and disciplines. The first part of my career was spent as a consumer insights and market research professional; the second part has been in media and advertising, firstly as Regional Head of Consumer Insights, then Regional Chief Innovation Officer and finally Chief Product Officer for Omnicom Media Group in Asia Pacific.

I've spent all my career in APAC, initially in Australia, and then since 1997, in South East Asia. Since then I have  spent most of my time in Singapore, China, India, Australia, Japan, Hong Kong, Thailand and Indonesia as well as Malaysia, Philippines, Vietnam, New Zealand, Korea, Pakistan, Sri Lanka and the GCC countries. As such I believe I have a very strong understanding of consumer needs, wants, motivations, hopes, dreams and ambitions and how they differ between and within markets. I also believe have a granular understanding of the media environment and consumer media behaviour in each market, as well as of the all major publishers, platforms, adtech and martech in each market and regionally 

Data strategy has become a key part of the media and advertising business; for the last 5 years, in my roles as Chief Innovation Officer and Chief Product Officer, I have been the Regional head of data for Omnicom Media Group, covering data architecture, data analytics, development of media tools and systems, segmentation and advanced targeting and measurement and accountability. As an example of this, I was a primary architect of Omni, Omnicom's People Based Precision Marketing and Insights Platform, with responsibility for all internal and client implementation and all training.

During my career I have been responsible for both small and large teams, reporting to me either directly or virtually; I have worked both as part of large project teams and virtually on my own - I believe I am able to adapt to start up, growing or well established businesses.

Business development and new business is the life blood of any company, it has always been one of my key interests and responsibilities. For the last 10 years I have been  heavily involved in pitching for and winning business worth 100s of millions of dollars.

The verticals I have mainly worked with include :

  • FMCG
  • Automotive
  • Technology, including Emerging Technology 
  • Retail
  • Finance
  • Pharmaceutical, Health and Wellbeing
  • New Media
  • Leisure, Travel and Tourism
  • Social Marketing and 
  • Public Policy

I am a generalist who has developed a high degree of specialist skill across

  • Strategic and communications planning
  • Data architecture and analytics
  • Development and implementation of media tools and systems
  • Advanced targeting and measurement techniques, including econometric and behavioural econometrics.
  • Data based creativity
  • Trends Identification
  • Consumer Insight
  • Team leadership

At an overall level, I think I am good at problem solving. I take pride in helping clients to find innovative, practical, actionable solutions to the problems and challenges they face ,and helping them to find a better way

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Objective

Helping clients move their businesses forward through better strategy, better use of data better measurement and innovative approaches, all underpinned by a holistic understanding of consumers 

Interest

I am an avid record collector, and I  have been a musician, DJ and radio broadcaster - I still DJ occasionally 

I love reading - but my desire to read far outweighs the time I have available to do it

I am just starting a second degree in Art History

Languages: French - working, Italian - working, Japanese - learning)

I occasionally write for Storm Magazine (www.storm.sg)

I have been a  boxing journalist for www.15rounds.com

Work experience

June 2018November 2019

Chief Product Officer APAC

Omnicom Media Group

In mid 2019, my designation was changed to Chief Product Officer to reflect my leadership of a major new initiative. This was the Omni, Omnicom's people based, Precision Marketing and Consumer Insights platform. My responsibilities included the implementation of all data partnerships fuelling Omni, in each market in the APAC region. I was also responsible for all training initiatives, and training material creation for the region. I was responsible for all client onboarding and the creation of all client instances for the platform

In addition, I continued to lead the data analytics, strategic planning, media systems and tools and the advanced measurement practices for the group, and to be heavily involved in all significant or strategic new business initiatives. 

Sept 2013June 2018

Chief Innovation Officer APAC

Omnicom Media Group

In late 2013 I was promoted to Chief Innovation Officer for Omnicom Media Group for the APAC region. My responsibilities expanded to include, for the holding group and for the OMD, PHD and Hearts & Science brand

  1. Leadership of the data analytics practice within the group, with the goal of creating innovative partnerships and products to drive our key clients' business forward
  2. Leadership of the data architecture practice within the group
  3. Oversight of all strategic planning product, as well as all media systems and tools for the region
  4. Leadership of the advanced measurement practice, including attribution, econometrics and predictive modelling
  5. Overall responsibility for media planning product across the group

I continued to be heavily involved in all major new business and defensive pitches, either globally or regionally, and in some key markets. I also served on the regional EXCO. I continued platform speaking across many media and technology events across the region, particularly on the intersection of technology, media and consumer experience but also on Gaming, the Internet of Things, and media and marketing applications of Distributed Ledger Technologies (Blockchain). 

Feb 2009Sept 2013

Director Communications Insights APAC

Omnicom Media Group

In early 2009 I moved from research into media, for the opportunity to have a closer relationship with clients and to have the opportunity to create actionable insights leading to the implementation of successful communications planning strategies

As head of insights across Asia Pacific for OMD and PHD  I was responsible for the following main areas of activity

1. New business pitches. I was an integral part of the pitch team that either won or defended all global and / or regional business 

2. Development of and championing of strategic planning and media planning tools. I was one of the global steering committee developing Vision, OMDs  global operating system and communications planning process at that time 

3. Client research. Clients include McDonalds, ANZ, GSK, Google, Standard Chartered Bank, Singapore Health Promotions Board, Estee Lauder, J&J, Hilton, Visa, Pepsi

4. Proprietary Consumer Research. In those 4 years I  commissioned and developed Asia wide research looking at, amongst other things, the impact of mobile on retail (The Mobile Love Affair), Millenials (Asia's First Global Youth Generation), Regional Trends (11 for 11) as well as the impact for brands of events such as the London Olympics, the 2011 Cricket World Cup etc. 

5. Proprietary Media Research. Looking at, amongst other things, multiscreen reach and impact, advertising impact in different positions and pages in newspaper, banner ads vs rich media etc

5. Econometric Modelling. I ran OMG's econometrics offer an advanced measurement offer. Clients included Standard Chartered Bank, J&J, Pepsi, McDonalds

6. Social Media Measurement and Monitoring I developed OMG's proprietary social media listening framework and measuring system, Antenna. This was used globally across most clients 

7. Platform Speaking. in 2012 I was a platform speaker at Spikes Asia, a member of the the jury for the I:COM big data awards to \ held in Rome in October as well as a mentor at Mediaworks 

Jan 2008Jan 2009

Director, Client Service & Insights

TNS Singapore & Hong Kong

In January 2008 I was promoted to Director Client Service & Insights TNS Singapore & Hong Kong. There are 3 main components to this role

1. Primary responsibility for strategic account development and key pitches in Singapore and Hong Kong

2. Adding value and insights to reports, presentations, workshops and other deliverables

3. Working with key clients to resolve business issues, and implement strategic recommendations

4. Developing technical and consulting skills within the Hong Kong and Singapore offices

5. External PR and marketing

I work across all sectors of the business, but with a particular emphasis on our Consumer, Finance, Business Services and Qualitative offers

AREAS OF RESEARCH INTEREST: FMCG, Shopper Research, Early Adopters, Web 2.0, Youth Marketing, Bottom of The Pyramid, Motivational Research, Ethnographic and other qualitative research techniques based on cultural anthropology

May 2006Jan 2008

Head of Consumer Sector

TNS Singapore & Hong Kong

TNS is a sectorised business, focusing on 4 key sectors; Consumer, Technology, Automotive and Finance. In this role, I was responsible for the Consumer Sector, and for consumer research generated through our Singapore regional hub. This involved managing, growing, and ensuring the profitability of a 10 million dollar business and workig with clients in many countries including Japan, China, Korea, Taiwan, Hong Kong, Thailand, Malaysia, India, Philippines, Vietnam, Indonesia, Australia and Singapore. This not only developed my business management skills but developed a good understanding of consumer dynamics and drivers in Asia and the different cultural contexts that drive behaviour in these markets

Specific responsibilities included:

  • New business development
  • Setting and achieving growth targets
  • Account Management
  • Account Growth
  • Training
  • Competitive tenders and proposal writing
  • Development of credentials documents and credentials roadshows
  • Research reports and presentations

KEY CLIENTS: P&G (Regional Director), Visa (Regional Director), McDonalds (Regional Director), Diageo, Heineken, Reckitt Benkiser.

AREAS OF RESEARCH INTEREST: FMCG, Shopper Research, Early Adopters, Web 2.0, Motivational Research

Jan 2003May 2006

Director, Quantitative Research

Stancombe Research & Planning

Stancombe Research & Planning is a boutique research agency based in Sydney Australia.In this role, I developed a quantitative research offer from scratch - Stancombe was previously purely a qualitative agency -  managed a team of 4 quantitative researchers and also managed a Healthcare/ Pharmaceutical team. Most of my work was in new product development, pricing and bundling and other forward looking, strategic projects. 

In my time, the quantitative business at Stancombe developed from zero to be 40% of the total business

Specific responsibilities of this role included

  • New business development
  • Setting and achieving growth targets
  • Account Management
  • Account Growth
  • Training
  • Competitive tenders and proposal writing
  • Development of credentials documents and credentials roadshows
  • Research reports and presentations

KEY CLIENTS: Optus Communications, GE Money, Lend Lease, Coca Cola, Red Bull, Nokia, Bundaberg Rum, Lend Lease, Foxtel, News Limited, Nickelodeon, MTV, ING, Retire Invest, Suntory, Mt Franklin Water, Boots, Merck Sharp Dohme, Sanofi Aventis, Novartis.

AREAS OF RESEARCH INTEREST: Technology and Finance, Youth Marketing, Proprietary Panels, Future Focus / Early Adopters, Healthcare, Public Policy and Planning, Internet Research

May 1999Jan 2003

Group Account Director

Millward Brown Australia

At Millward Brown I was regional “champion” ultimately responsible for the design and implementation of all customised research. I was also responsible for all stakeholder research in the region, through our Walker CSM licence, and also headed up Millward Brown’s Internet research offer (especially evaluation of the effectiveness of online advertising) for the Asia Pacific.

In addition I ran a team of up to 10 researchers in Sydney and for a time was also acting Managing Director of the Millward Brown Brisbane office.

  • New business development
  • Product Development
  • Setting and achieving growth targets
  • Account Management
  • Account Growth
  • Training
  • Competitive tenders
  • Development of credentials documents
  • Research reports and presentations

KEY CLIENTS: Coca Cola, Microsoft, BT, Yahoo!, Unilever, Goodman Fielder, Arnotts Campbells, Integral Energy, Air New Zealand, Australian Tourist Commission, Universal Studios, Standard & Poors, Price Waterhouse Coopers, Westpac, NineMSN

AREAS OF RESEARCH INTEREST: Stakeholder Research, Business to Business Research, Advertising Research, Corporate Sustainability and The Triple Bottom Line, Tourism Research, Internet Research 

Jul 1997Jul 1998

Head of Research

Consumer Probe

In this role, with a small local agency I had overall responsibility for the design, implementation and reporting of all qualitative and quantitative projects, in Singapore and Malaysia. I conducted and reported research throughout Asia for a range of clients and was responsible for all staff training

  • New business development
  • Account Management
  • Account Growth
  • Training
  • Proposal writing
  • Research reports and presentations

KEY CLIENTS: Disney, DBS Bank, M1 Communications, Procter & Gamble (Shampoo, Personal Care, Body wash), British Airways, Castrol, Van Houten, Goodyear, Honda (Motorcycles), Phillips, Sony, L’Oreal (Lipsticks)

Mar 1991Jul 1997

Account Director

Donovan Research

Donovan Research was a Perth based research agency that had its heart in social and public policy research, but approximately 50% of revenue came from commercial clients. It is now TNS Perth

In this role, with a small agency, I started as a junior executive mainly responsible for questionnaire design, field management, coding etc and progressed to an Account Director with client management as well as project management responsibilities

  • Proposal writing
  • Data analysis, elementary and advance statistics
  • Field Management
  • Report preparation
  • Presentations
  • Design and implementation of qualitative and quantitative projects
  • Moderation

KEY CLIENTS:  Australian Government, West Australian Government, WA Lotteries Commission, ion Nathan Breweries (all Lion Nathan Brands),Harpic, Preen, Mortein, Aerogard, Jiffy, Pine – O – Cleen, BankWest

MY MAIN FOCUS: Social and public policy research, customer satisfaction and stakeholder management research, qualitative research

Mar 1987Dec 1989

Research Executive

Roy Morgan Research Centre

In this role with a large agency, I was a junior executive, and my main responsibilities where the running, analysis and reporting of large data sets

  • Data analysis, elementary and advance statistics
  • Questionnaire Design
  • Field Management
  • Gallup Poll analysis
  • Report preparation
  • Relatively limited client contact

Education

19801981

Hollywood Senior High School