I am a career media strategy and planning, data analytics and consumer insights professional with extensive experience across multiple sectors and disciplines. The first part of my career was spent as a consumer insights and market research professional; the second part has been in media and advertising, firstly as Regional Head of Consumer Insights, then Regional Chief Innovation Officer and finally Chief Product Officer for Omnicom Media Group in Asia Pacific.
I've spent all my career in APAC, initially in Australia, and then since 1997, in South East Asia. Since then I have spent most of my time in Singapore, China, India, Australia, Japan, Hong Kong, Thailand and Indonesia as well as Malaysia, Philippines, Vietnam, New Zealand, Korea, Pakistan, Sri Lanka and the GCC countries. As such I believe I have a very strong understanding of consumer needs, wants, motivations, hopes, dreams and ambitions and how they differ between and within markets. I also believe have a granular understanding of the media environment and consumer media behaviour in each market, as well as of the all major publishers, platforms, adtech and martech in each market and regionally
Data strategy has become a key part of the media and advertising business; for the last 5 years, in my roles as Chief Innovation Officer and Chief Product Officer, I have been the Regional head of data for Omnicom Media Group, covering data architecture, data analytics, development of media tools and systems, segmentation and advanced targeting and measurement and accountability. As an example of this, I was a primary architect of Omni, Omnicom's People Based Precision Marketing and Insights Platform, with responsibility for all internal and client implementation and all training.
During my career I have been responsible for both small and large teams, reporting to me either directly or virtually; I have worked both as part of large project teams and virtually on my own - I believe I am able to adapt to start up, growing or well established businesses.
Business development and new business is the life blood of any company, it has always been one of my key interests and responsibilities. For the last 10 years I have been heavily involved in pitching for and winning business worth 100s of millions of dollars.
The verticals I have mainly worked with include :
- Technology, including Emerging Technology
- Pharmaceutical, Health and Wellbeing
- New Media
- Leisure, Travel and Tourism
- Social Marketing and
- Public Policy
I am a generalist who has developed a high degree of specialist skill across
- Strategic and communications planning
- Data architecture and analytics
- Development and implementation of media tools and systems
- Advanced targeting and measurement techniques, including econometric and behavioural econometrics.
- Data based creativity
- Trends Identification
- Consumer Insight
- Team leadership
At an overall level, I think I am good at problem solving. I take pride in helping clients to find innovative, practical, actionable solutions to the problems and challenges they face ,and helping them to find a better way