iChoose Applications LTD. is a mobile app developer specializing in POTS/App convergence. We have developed several patent-pending technology apps and SDKs. Over a span of 2 years we built 3 products, abandoned one (Roaming app - Travee), sold one (a 2-step authentication SDK) to a US based company (several M$ worth), and then focused on iChoose, an Android app (available on the Israeli Google Play). iChoose is an innovative, patent pending service, and users were raving about it (the average rating over the last of development 6 months was 4.9). I'm proud to call it my own as it was my brainchild.
One of the core competencies we developed was deep analytics, running at each point in time approximately ~100 A/B tests on different features, sources, cohorts, carriers etc, and combining rich media campaign data with extensive internal usage metrics.
In addition, i was in charge of most non-R&D issues in the company (marketing, product design, UI/UX etc. )
Unfortunately, after several months of intense development and marketing efforts, we found that the technical difficulties integrating to telephony and mobile telephony networks were making expanding out of Israel impossible. We could not create a consistent user experience due to very specific telephony network quirks, and the company shut down.