Senior Business Intelligence Analyst
DeinDeal is a Swiss ecommerce platform offering products, travel and local deals.
- Leading Google Analytics Classic migration to Universal Analytics using Google Tag Manager (GTM).
- Defining and developing the Analytics data warehouse integration; main KPIs into data warehouse.
- Establishing the use of Measurement Plans in the company’s processes.
- Defining with Online Marketing the channels and multi-attribution models.
- Integrating online campaign tracking (Criteo, AdClear, Facebook, Twitter) with GTM.
- Digital Analytics; definition, reporting, analysis, and insights from data.
- Conversion Rate Optimization; defining, prioritising, and running A/B tests.
- Funnel analytics and monitoring.
- Tools: Google Analytics Premium, BigQuery, Talend Open Studio, MySQLWorkbench, Optimizely, Qubit, CrazyEgg, AppSee, AppAnnie, MixPanel, Google Tag Manager, Search Console (WMT), Tableau, QlikView, Excel.