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Work experience

May 2009Present

Founder and Managing Director

coup d'oeil Consulting AB

The elaboration of strategy and implementationExpert knowledge in supply chainLeadership in times of changeInterim management, member of Board of Directors

May 2008Mar 2009


Aastra Telecom Sweden AB
  1. Prepare carve out of Ericsson Enterprise with the purpose to sell the unit and present the prospect to potential buyers.
  2. Start up the new company Aastra Telecom Sweden AB.
  3. Manage the transition from Ericsson to a self sustained company and the integration into the Aastra group.

Head of Product Management and Development Enterprise Systems

Ericsson AB
  1. The mission was to understand the customer's opportunities and needs and provide communication solutions.
  2. The scope was to develop and maintain a competitive, innovative, high-quality offering and have consolidated financial responsibility.
  3. The function was responsible for business planning, business opportunity ownership, product strategy, development and/or sourcing for products and solutions from requirement breakdown to release, management of multi-function projects and fulfillment of the design owner role throughout the products' life cycle.

Vice President Supply, Sourcing & IT

Ericsson Enterprise AB
  1. Develop and operate the most efficient global supply chain in Ericsson which also is rated as competitive outside Ericsson.
  2. As part of the Business Unit's Management Team restructure the organization, develop and implement the strategy for go-to-market and product portfolio.
  3. Develop and implement Product Sales concept on a corporate assignment cross Business Units.

Commercial Manager Worldwide Channels

Ericsson Telecom AB
  1. Develop infrastructure with agreements, forecast model and order placement via Internet for new indirect business model.
  2. 3 agreements signed and 6 in process with negotiations with distributors. Estimated net sales 90 MUSD/year.
  3. Definition of product bundles with Product Management Groups.

Manager Purchasing and Logistics

Ericsson Telecom AB and Ericsson Radio AB
  1. Increased Inventory Turn Over from 7 to 16 times per year in combination with increased delivery precision to customer from 75 to 95%. Inventory reduction of stock and products under installation from 4600 MSEK to 3100 MSEK including 10 European companies. Re-design of distribution flow to one central point in Europe.
  2. Built up purchasing and supplier development functions.
  3. Manage the change from internal suppliers to external suppliers during outsourcing.

Manager Engineering and Quality

Ericsson Telecommunicaciones
  1. Implementing a new order flow between Mexico and Ericsson Telecom in Sweden.
  2. Certify the company as local supplier within NAFTA.
  3. Develop, introduce and train people in a multi-project improvement model.

Manager Customer Order Office Latin America and Asia

Ericsson Telecom AB



The Ericsson Executive Program

Columbia University Graduate School of Business

Artillery officer in the reserve

Swedish Defense Forces

Trainee Production Division

Ericsson Telecom AB

Master of Science

Chalmers University of Technology


Software business model
Transition from hardware to software business model: for an indirect business model synchronization and integration between Product Management, R&D, Sales, Supply and Service implementation of IT support
Indirect business model
Implement indirect business model including: supply set up service set up sales set up commercial set up
Supply chain
Introduction of new products Pahse out of product lines Change of logistic set up Take the supply chain into e-commerce Inventory reduction programs Integration between supply and R&D, sales and service
Divestment and integration of business
I have performed the following changes: intergration into a Business Unit integration of one legal entity into another legal entity carve out and create a new legal entity participation in selling a business integration of sold business into a new group



Swedish: mother tongue

English: fluent

Spanish: fluent


Experience in various areas of large and medium-sized company with extensive international operations. Implementation of major restructuring of operations to improve profitability. Extensive experience of outsourcing and collaboration with business partners. Strong leadership based on team work and that team members grow.• Inspire confidence and encourages an open dialogue• Drive execution and implementation• Clear objectives and values• Drive for stakeholder success• Ability to switch between high activity level and theoretical framework


• The divestment and integration of business. • Development of supply chain, which is integrated with product development, IT and sales and implementation of capital reduction projects on an international basis. • Extensive experience of international business with operations in over 30 countries. • Development of indirect business model. • Transition from hardware to software business model.