Product Strategy, Marketing and Business Development
Safe Cash Payment Technologies Inc
- Helped launch the first successful test of a multi-blockchain, cryptographically secure cloud wallet.
- Beta tested use case payment flow scenarios with live merchants to validate product/market fit; creating partnerships, support collateral, and video interviews as needed.
- Created and implemented the go- to-market (G2M) strategy, content, and media, including:
- G2M Strategy: competitors, segments, solutions, marketing specs, pricing models;
- G2M Content: website content, blog posts, social media, support materials, promotions, offers, notifications, surveys, and re-engagement messages;
- Technical Content: Co-invented two patents; Edited technical white paper(90 pages);-Pitch Deck: Strengthened seed pitch deck using a trained eye for story-telling method;
- Core Branding: Company name, brand, logos, graphics, and style sheets. Proposed mobile UX specs that prioritized feature rollout and optimal onboarding experience.
- Participated in QA testing and filed 200+ bugs and features for development sprints.
- Represented Safe Cash at conferences and with partners; created a secure sales pipeline system.
- Researched applicable laws, regulatory bodies, and FinTech vendor initiatives, as needed.
- Helped launch, ship, and support the Unseen Edge Server/Router, which powers Safe Cash.