Work History

Work History
2014 - 2015

Product Strategy, Marketing and Business Development

Safe Cash Payment Technologies Inc
  • Helped launch the first successful test of a multi-blockchain, cryptographically secure cloud wallet.
  • Beta tested use case payment flow scenarios with live merchants to validate product/market fit; creating partnerships, support collateral, and video interviews as needed.
  • Created and implemented the go- to-market (G2M) strategy, content, and media, including:
    • G2M Strategy: competitors, segments, solutions, marketing specs, pricing models;
    • G2M Content: website content, blog posts, social media, support materials, promotions, offers, notifications, surveys, and re-engagement messages;
    • Technical Content: Co-invented two patents; Edited technical white paper(90 pages);-Pitch Deck: Strengthened seed pitch deck using a trained eye for story-telling method;
    • Core Branding: Company name, brand, logos, graphics, and style sheets. Proposed mobile UX specs that prioritized feature rollout and optimal onboarding experience.
  • Participated in QA testing and filed 200+ bugs and features for development sprints.
  • Represented Safe Cash at conferences and with partners; created a secure sales pipeline system.
  • Researched applicable laws, regulatory bodies, and FinTech vendor initiatives, as needed.
  • Helped launch, ship, and support the Unseen Edge Server/Router, which powers Safe Cash.
Jan 2012 - Jan 2014

Co-Founder

ANSWERTO

Helped lead new startups to build smart mobile services and apps for targeted communities and marketplaces.

  • Built and launched an expert question and answer (Q&A) marketplace for developers, designers, and entrepreneurs, which won three awards including two for startup of the year.
  • Co-invented and filed three patents, including an intelligent expert system for skill ranking.
  • Built mobile productivity apps for busy mobile professionals and families, using social rewards, an intuitive user experience, and intelligent notifications.
  • Identified market needs; Collected market research; Built and managed teams; Designed and coded six versions of four different products using a LAMP Stack (HTML5, CSS3, PHP, MySQL); Managed codebase and devops; Pitched investors; Built beta test communities; Collected, measured, and analyzed user feedback, data, and analytics; Initiated pivots; Restructured ventures when necessary.
Jan 2002 - Present

INDEPENDENT CONSULTANT

INDEPENDENT CONSULTANT

Provided consulting to local search, advertising networks, and mobile web solution providers.

  • Helped implement a next-generation mobile marketing architecture that optimizes user engagement by targeting custom messages (in-app, SMS, email, webhooks) using custom event-based user properties as cohort segments.
  • Wrote a business plan for next generation Local Search Ad Network (Looksmart).
  • Analyzed the display ad network market for Google to prepare for the DoubleClick merger.
  • Created a reseller sales channel for @Road to manage mobile field workforces.
  • Developed an enterprise solution integrating digital handwriting with Salesforce.com.
  • Built a field sales solution for sample-dependent product sales teams to automate the creation of a printable custom page of product images to use as leave-behind collateral on sales visits.
2010 - 2011

Senior Marketing Manager, Local and Commerce Advertising Products

MICROSOFT ADVERTISING

Co-led the Launch of a global marketing strategy for Local Advertising Products on Bing and Yahoo.

  • Launched the Bing Business Portal and aligned the global marketing strategies to integrate direct mail and email campaigns and cross-sell the adCenter search marketplace.
  • Managed weekly meetings to communicate issues and actions to coordinate product groups and product launches affecting customers in dozens of sales and service scenarios.
  • Created sales collateral to cross-sell small businesses on the benefits of local advertising.
  • Created a monthly marketing scorecard for leaders to proactively influence the marketing mix.
2005 - 2009

Co-Founder; Vice President, Marketing

CATZILLA INC.

Built a startup from scratch to develop and offer automated local search marketing solutions to the Real Estate and Automotive industries, and other verticals. Bootstrapped the company from a $10,000 initial investment, grew the business, and ran it profitably for four years.

2001 - 2002

Senior Director, Business Development, Oracle Mobile

ORACLE CORPORATION
  • Managed Oracle’s Mobile Partner Initiative.
  • Tracked Oracle’s worldwide mobile middleware partner sales pipeline.
  • Worked with sales, marketing, product and partner teams to develop go-to-market strategies.
  • Built mobile solutions for field workforces, virtual network operators and wireless email.
    1998 - 2001

    Co-Founder; Vice President, Marketing

    PASSPOINTS
    • Built a private-label online loyalty system for websites to provide incentives to customers.
    • Built a team of thirteen. Launched at Demo ’99. Funded by Garage.com (500,000+ plans submitted).
    • Clients: Promotions.com, Fashionmall, Proflowers, and Chipshot.
    • Partners: 170 reward, currency, and distrubition partners, including Dell, Apple, and AT&T.
    • Exit: $44 M signed deal was interrupted by the 2000 crash and ultimately abandoned.
    • Press: Business Week, The New York Times, Industry Standard, Business 2.0, Fortune, others.
      1995 - 1998

      Various Positions in Marketing

      NETSCAPE COMMUNICATIONS
      • Created Netscape’s online advertising and Net Search services ($160 M in 30 months).
      • Negotiated, signed, launched US and International Net Search and Guide partnerships
        • US: nine deals in 72 hours for $27 M in first year.
        • INTL Search: 14 sites, 14 countries, 10 languages, 8 weeks, $10 M in first year.
        • INTL Guides: 5 Guides, 5 countries, 3 languages, $6 M in 30 months.
      • Created and trained worldwide advertising reseller channel partnerships with AOL (US), DoubleClick (US, Europe), Fairfax (Australia), Dentsu (Japan), China.com, others.
      1993 - 1994

      Special Projects Manager, Delphi Internet Services

      News Corporation
      Special Projects Manager, Delphi Internet Services at (1 year) Coordinated online service development. Acted as single point of contact between Sales and Engineering. Clients included Fox Film/Television, TV Guide, and various US newspapers and radio stations.

      Education

      Education
      Sep 1991 - May 1993

      MBA

      USC Marshall School of Business

      Profiled in USC Business magazine, Dean’s List, Scholarship, Guest Speaker (Enterpreneur Program)

      Certifications

      Certifications

      Public Speaking

      Toastmasters

      Public Speaking

      Dale Carnegie Institute