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Work History

Mar 2014Present

Partner

Bright Thoughts

Have created the LLP - SD idea factory( Brand name - Bright Thoughts) to work on creating new industry practices in the existing industries using both offline and online tools. We have created an App for promotion of movies in India. The app is in the prototype stage.

20132014

Head - India ( Content Planning and acquisition)

Mavshack Movies AB

This was a consulting role where I helped the Swedish company to acquire 5000 units of Indian content including movies, short films, plays, serials etc.  

20122013

Director - Entertainment Marketing

GroupM media india pvt. ltd.

Joined the old team for one year for a specific job - to change the organizational setup of the entertainment marketing team.  The Idea was to change how the tie ups were approached, to be able to engage more clients and work much more closely with the clients we had existing relationships with. This way we could make movies a bi-annual concept in a calendar year.

2011Present

Founder - IFPE matrix

IFPEmatrix

Created a new software for evaluation of In Film Placement being done by Brands in movies. The tool help a brand to assign quantitative value to the movie and the placement offered in it. Using these inputs it also arrives at the cost that should be paid for a particular placement. It moreover offers a standard procedure for doing risk free deals with production houses. 

Nov 2006Feb 2010

Manager - Entertainment Marketing

GroupM media india pvt. ltd.

GroupM is the biggest media agency group in India and has a specialist division called ESP - Entertainment Sports and Partnerships. I worked with ESP to provide GroupM clients entertainment linked solutions for their Brands. The idea is to use non traditional media to help a brand reach its target audience and if possible, help increase sales.

The job required me to head the project and co-ordinate with the creative teams  for the campaign ( both offline and online) and work with the media planning team for release of the campaign. This had to be done while taking care of both the Brand and the production house interest.

Feb 2005Nov 2006

Executive - Entertainment Marketing

Hungama.com

Hungama is a leader in mobile content aggregation and owns the leading Bollywood content website - bollywoodhungama.com. I was responsible for acquiring content for mobile and doing tie up'swith production houses for the promotion of their movies on the website.

Education

Jul 2000Apr 2005

MMS & BMS

Devi Ahilya university

MMS from IIPS, DAVV is a special course designed by Late Dr. R D Agarwal. This is a unique 5 year course where a student is taken in after 10+2 and is given education in general management for the first three years. The Last two are the years of specialization. Dr. Agarwal believed in catching them young and making them blossom as effective managers.

Objective

To experience , learn, understand and develop better ways of reaching to the Target Audience for a Brand.

Ground Breaking Work

Projects

·Market Research for Grasim Industries Ltd.- Marketing Division Indore, to measure potential for value added VSF.

·GLOBE (Global Leadership and Organizational Behavior Effectiveness), conducted by Wharton School of Management, Philadelphia, USA.

  • CDP (Community Development Program) conducted by Fordham University, New York, USA.

Interest

  • Music - Play drums in the modern style. Also pursuing the rock school grade 3 certificate this year.
  • Lawn tenis is a recent addition to sports addiction. play it twice a week.
  • Reading - mostly mnagement, marketing and Hindi and English literature. Indulge in pulp fiction occasionaly.

My Views on Industry