GroupM is the biggest media agency group in India and has a specialist division called ESP - Entertainment Sports and Partnerships. I worked with ESP to provide GroupM clients entertainment linked solutions for their Brands. The idea is to use non traditional media to help a brand reach its target audience and if possible, help increase sales.
The job required me to head the project and co-ordinate with the creative teams for the campaign ( both offline and online) and work with the media planning team for release of the campaign. This had to be done while taking care of both the Brand and the production house interest.