Summary

About Pearl Street

The Pearl Street name captures all that what we are passionate about: community and energy.

Our name sake is an actual road in Manhattan, New York. It was the site of the world's first central electricty generating station. Opened in 1882 by Edison Electric Illuminating Company (and run by Thomas himself!), it served a very small community. Electrical lights at the time were rare and the station was the first opportunity for the community to literally power itself. Read more about the Pearl Street Station here and how it started the North American utility industry.

At Pearl Street Energy we are passionate about energy. We think a lot about how it is made, sold, bought and the impact of using it. Little happens in our modern lives without energy and we all need to think about using it more efficiently. Pearl Street Energy is here to help local utilities talk with their communites about building a greener and smarter grid.

It is another kind of power of that drives our community based organizations. This energy is measured differently but is equally important to the health and wellness of our families, friends and neighbours. Pearl Street Community is a partner and fan of non-profits, NGO's, government agencies and community groups. We help them tell the story of their work and the impact it has.

Work History

Work History

Communications and Marketing

Pearl Street
How We Work

Pearl Street starts all our of work in the same place: sitting back and listening. When thinking about a challenge, we are constantly amazed at how many answers are nearby. Our help often starts by connecting dots that are already there. Once we have a good idea of needs and audiences,  we can THEN tap into our experiences and creativity.

Pearl Street is a proud Adopter of the Designers Accord. We are passionate about the role that good design (graphic, systems and process) can bring to our clients and the world.

We have a few simple yet important beliefs that guide our work:

  • The world does not need more marketing. It needs more communicating.

  • We don’t talk to people. We talk with them. 

  • Listen first. Communications is more than talking and writing.

  • It’s not about us. It is about our audience.

  • Less is more.

  • Consistency builds trust.

  • Clarity. Clarity. Clarity.

  • Beta is good. So are mistakes.

  • Never stop learning. Always share, especially the truth.

  • Honesty and transparency always win the day.

  • Courageous conversations make for better and longer lasting relationships.

  • Relationships matter. Partnership trumps flying solo.

  • More ‘and’ and less ‘or’.

  • Technology is a means not an end.

  • Ask. Don’t tell or sell.

  • Design matters.

  • Community is the answer.

Skills

Skills

Building Relationships

Like you, we believe that words and action can change the world. Like you we believe in the power of a strong volunteer sector. We have seen the change and impact that happens when boards, staff and volunteers work together to make a difference. We can help your organization play an even larger role in the change happening in your community.

Growing your Organization

We believe that words (and actions) can change the world. Like you we believe in the power of a strong volunteer sector. We have seen the change and impact that happens when boards, staff and volunteers work together to make a difference. We can help your organization play an even larger role in the change happening in your community.   We understand The challenges and rewards of working in the non-profit sector That it takes a healthily service and administrative team to grow a strong and impactful non-profit How easy it is to move ‘communications' to the back burner when funder needs change That partnerships are driving funding and programming decisions more than ever How a strong communications program will help you raise and secure more funding and volunteer support   We can help you: tell your story about why your work matters build a consistent ‘visual voice' that includes your logo, colors and pictures so your team and community can recognize you communicate better with your team harness the power of the local and national media to build more profile and help raise money build a print and electronic library of tools (brochures, ads, reports and websites) that will help clients, funders and staff understand the good work you do