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Work experience

Jan 2014Jul 2014

Community Manager

Owl Metabolomics

Social Media manager within the Department of Business Development Manager

  • Design of corporate strategy in Social Media.
  • Creation of original content for the online channels.
  • Analysis of web traffic and optimization
  • Competition analysis and benchmarking
Apr 2006Dec 2013

General Manager

Tierra de Sueños/Ametsen Lurralde
  • Creative Director in charge of project design and development. 
  • Manager coordinating teams and guilds.
Jan 2008Jan 2010

Administration Manager

  • Financial consulting (Portfolio of investments management)
  • Public relations
  • Administrative assistance
  • External services hiring 


Sep 2013Aug 2014

Global & Executive MBAs (Bilbao, Brussels, Beijing, Washington DC, San Francisco)

Eseune Business School
  • Strategy 
  • Innovation & New Technologies 
  • Projects & People management
  • Markets & Globalization: Emerging Markets 
  • Efficiency & Business Excellence (Lean & EFQM) 
  • Marketing 
  • Viability & Finance
Jul 2014Aug 2014

International Executive Program (Washington DC)

Georgetown University
  • Strategy and market analysis 
  • International negotiation 
  • Globalization 
  • Culture and American multi-diversity 
  • Innovation 
  • Export/Import Bank of the U.S. 
Jun 2014Jul 2014

Culture, business and economics in China (Beijing-北京)

North China University of Technology (北方工业大学)
  • Investment attraction 
  • Product standarization & certification
  • Investment vehicles 
  • Marketing in China
  • Supply chain management
Jul 2014Jul 2014

Silicon Valley Seminar (San Francisco)

Eseune Business School
  • Entrepreneurship & Start-up
  • Technology 2.0 & Innovation
Sep 2000Jul 2005

Law Degree (Excelent A) (Bilbao)

University of Deusto
Jan 2007Jul 2011

New York Workshops (NYC)

John Strasberg Studios International Center for Creativity

Member Resident John Strasberg Studios in New York

  • Creativity
  • Non-verbal language
  • Sense Memory


Spanish English Chinese French
Team management
Project Management
Public relations


Enrique de la Rica. Dean at Eseune Business School

"Guillermo was noted for his great leadership skills: ability to teamwork, empathy, motivation, communication and entrepreneurial spirit"

Fernando Proaño. Financial and Accounting Officer

"(Guillermo) showed his professionalism in team work management (...) and generously shared his experience and expertise"

Jaime Oráa. International Law Phd & University of Deusto Former President

"I can note the high level of academic commitment (...) iniciative to team work (...) and leadership abilities"