Guillermo Bolesina

Responsible for planning and implementing of marketing plans for Primary Care, Ophthalmology and OTC business.

Field Force Managment for Ophthalmology and OTC Business Units

Local and International relationship with pharmaceutical licence partners

Portfolio Analysis, Portfolio complementation

Main accomplishment:

Phoenix market share growth from 12th position to 8th within the Argentina Pharmaceutical Market

Responsible for sales, analysis and presentations of consulting projects and studies to customers within the pharmaceutical industry for portfolio allocation, portfolio optimization, sales force sizing and deployment, licensing in – out opportunities. Analysis of key information (margins, Return on Investments, COGS, etc.) from both, the company and the market

Tasks and Responsibilities

• Cardiovascular Business Unit Manager (1994-1996)
• New Business Planning Manager (1994)
• Marketing Planning Manager (1993-1994)
• Product Manager (1991-1993)
• District Manager (1987-1991)
• Sales Representative (1979 - 1987)