Guillermo Bolesina

Skills

Skills

Field Force Managment

Work History

Work History
Apr 2010 - Aug 2012

Associated Director

m2 - Marketimetrics
Apr 2007 - Nov 2009

Marketing Manager

Laboratorios Phoenix

Responsible for planning and implementing of marketing plans for Primary Care, Ophthalmology and OTC business.

Field Force Managment for Ophthalmology and OTC Business Units

Local and International relationship with pharmaceutical licence partners

Portfolio Analysis, Portfolio complementation

Main accomplishment:

Phoenix market share growth from 12th position to 8th within the Argentina Pharmaceutical Market

Jul 2005 - Mar 2007

Consulting and Services Manager

IMS Health

Responsible for sales, analysis and presentations of consulting projects and studies to customers within the pharmaceutical industry for portfolio allocation, portfolio optimization, sales force sizing and deployment, licensing in – out opportunities. Analysis of key information (margins, Return on Investments, COGS, etc.) from both, the company and the market

Apr 1979 - May 1997

Business Unit Director

Merck Sharp & Dohme Argentina

Tasks and Responsibilities

  • Cardiovascular Business Unit Manager (1994-1996)
  • New Business Planning Manager (1994)
  • Marketing Planning Manager (1993-1994)
  • Product Manager (1991-1993)
  • District Manager (1987-1991)
  • Sales Representative (1979 - 1987)

Education

Education
Apr 2011 - Present

Journalist

Universidad Nacional de Avellaneda
Mar 2004 - Jul 2004

PDD (Development Performance Program)

IAE