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5 Yohanan Horkanos street, Tel Aviv., Israel; mobile: +972-52-2330799; email:


Commercial leader in the B2B space, with focus on marketing and sales to SMEs. Passionate about building great solutions for customers and users, growing strong teams and scaling businesses from inception.

Work History


Head of Growth Engine, EMEA

Google, managed a team of 25 people across EMEA markets

Lead Google's reputation efforts around digital skills in Europe, working cross functionally with PR and policy teams to showcase Google is good for Europe

Build and run an online training platform (Digital Workshop) for SMEs and individuals looking to boost their digital skills; Run a full product cycle from inception to MVP to scaling to 28 markets with more than 0.5M active users

Manage acquisition and user engagement efforts of the Digital Workshop platform using all marketing channels and leveraging partnerships at local and European level to increase awareness and drive traffic to the platform


Head of SME Marketing acquisitions, EMEA

Google, managed a team of +100 people across EMEA markets

Drove $2bn annualised revenue (growing +30% YoY CAGR) to Google from acquiring new customers to Google's advertising platfroms

Managed all demand generation efforts arcross multiple online and offline marketing channels to drive SMEs to Google's advertising solutions

Ran joint marketing - sales efforts working with internal and external sales teams as a single acquisition engine


Business manager

Barclays Wealth Investment Management (BWIM)

Supported the MD of BWIM in shaping the company's strategy and drive its agenda across the business

Managed large scale process improvements including technical integration of front and back office systems across multiple entities onto a single platform


Strategy manager

Barclays Wealth

Crafted straegy and delivered key projects for the CEO office of Barclays Wealth; focused on new entity launches in Africa and US


Consultant - financial services sector

Rotem Strategy

Led projects with CEOs of top 3 Israeli insurance companies, including marketing and channel strategy, org restructure,and  client segmentation


Mathematics lead

Ziv Caspi - leading private school in Israel

Prepared hundreds of students for their Mathematics matriculation exams


HR Officer






B.Sc. in Mathematics, Economics and Philosophy

Tel Aviv University, Magna Cum Laude


Avid cyclist, wanna be bookworm, IMDB expert


Hebrew: native; English: full professional proficiency