Manager, Marketing Communications
W.W. Grainger, Inc
Lake Forest, IL Manager, Marketing Communications Analyze market conditions/opportunities and deliver business and offline/online marketing strategies and multi-channel product/program solutions for business partners and key customers representing five key Grainger business units: GIS Commercial, GPOs, Product Management, the Grainger catalog, corporate and major accounts. ● Provide overall marketing strategy direction and leadership for the fourteen customer sub-segments of the GIS Commercial team representing 41% of Grainger US sales. ● Budget responsibility for $1. 8 million Commercial marketing brand budget. Managed 2013 annual spend to within. 001% of forecast. ● Oversee the on-time implementation for all planned and ad hoc marketing requests for integrated brand and partner marketing initiatives. Align channel strategies and programs with overall communications and outreach strategies. ● Continue to lower response times for marketing requests received from business partners on behalf of sellers and representatives in the field. Implement efficiencies and improved revenue tracking for this significant project load. ● Provide team leadership in an evolving in-house agency model; including coaching, training and team building. ● Building an end-to-end acquisition and lifetime value market stream strategy and program implementation model for corporate and major accounts.