Guest Orrison

  • Wadsworth IL

Work History

Work History
2012 - Present

Manager, Marketing Communications

W.W. Grainger, Inc
Lake Forest, IL Manager, Marketing Communications Analyze market conditions/opportunities and deliver business and offline/online marketing strategies and multi-channel product/program solutions for business partners and key customers representing five key Grainger business units: GIS Commercial, GPOs, Product Management, the Grainger catalog, corporate and major accounts. ● Provide overall marketing strategy direction and leadership for the fourteen customer sub-segments of the GIS Commercial team representing 41% of Grainger US sales. ● Budget responsibility for $1. 8 million Commercial marketing brand budget. Managed 2013 annual spend to within. 001% of forecast. ● Oversee the on-time implementation for all planned and ad hoc marketing requests for integrated brand and partner marketing initiatives. Align channel strategies and programs with overall communications and outreach strategies. ● Continue to lower response times for marketing requests received from business partners on behalf of sellers and representatives in the field. Implement efficiencies and improved revenue tracking for this significant project load. ● Provide team leadership in an evolving in-house agency model; including coaching, training and team building. ● Building an end-to-end acquisition and lifetime value market stream strategy and program implementation model for corporate and major accounts.
2003 - 2011


ZapMore Consulting
Wadsworth. IL Principal Provided business and integrated marketing solutions for technology, financial and professional services clientele. Intensive experience in cultivating long-term internal and external partner, vendor and stakeholder relationships, managing all aspects of program/project management team development and oversight. ● Awarded master consulting contract with largest client JPMorgan Chase. 100% of programs involved converting end users from paper to electronic forms of bill presentment and payment. ● Certified as an Associate Project Manager to enable improved process communications and oversight with client IT Project Management teams. ● Achieved 82% response on an electronic lead generation campaign. ● Secured $2 million in unpaid media program support for a single campaign. ● Managed all aspects of business development and company growth, external vendor relationships, end-to-end client marketing program strategies and solutions. Page Two of Two Page 2 of 2
2005 - 2009

Vice President, Director of Marketing

Devon Bancorp ZapMore Consulting
Chicago, IL Vice President, Director of Marketing Integrated marketing management strategist and implementation leader for all branch, retail and commercial marketing programs, community event and outreach initiatives. Served on the executive committee and as the new product development consultant, team development and employee training leader. Helped streamline marketing and business operations. ● Established a brand and communication hierarchy providing consistency to all internal and external marketing and communications initiatives. ● Consistently developed and delivered lead generation and marketing programs that returned double digit response and offline to online conversion rates. ● Established new vendor/supplier selection and management procedures and policies to improve quality control. Lowered marketing procurement costs for four consecutive years.
2000 - 2002

Partner/group Account Director

Slack Barshinger and Partners
Chicago, IL Partner/Group Account Director ● Managed the most successful campaign work in the history of the agency through the market launch of EFTPS On-Line for the U.S. Department of the Treasury, the OMB and the Internal Revenue Service. ● Achieved the highest client and team satisfaction ratings among all agency leaders.
1999 - 2000

Group Account Director

McKinney Advertising and Public Relations
Chicago, IL Group Account Director ● Grew the B2B client revenue base by 250% in less than a year. ● Recruited to Slack Barshinger to oversee their high tech and financial client practices.
1996 - 1999


Ar-En Party Printers
​ Lincolnwood, IL​ Co-Owner ● Led the redesign of the entire product line. ●
1994 - 1996

Account Director, Manager

Fallon McElligott
50% increase in sales the first six months. Double digit growth in subsequent fiscal quarters. Account Director, Manager Chicago Office ● Led a two-city account team of 30 dedicated professionals. ● Generated an additional $3 million in new business at Ameritech Corporate within the first three months.




University of Illinois


Northwestern University School of Continuing Education