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Megan Morreale

Storyteller and Marketing Professional

Work History

Sep 2015Present

Blog and Social Media Coordinator

BountyJobs
  • Partnered with sales, marketing and product leaders to optimize lead flow and increase lead generation
  • Owned, created and managed a KPI-driven marketing and editorial strategy
  • Reported analysis of campaigns to leadership team on a bi-weekly basis
  • Managed marketing campaign for ERE conference
  • Developed and supported SEO strategy for all marketing content
  • Sourced and managed external resources (freelance/agency) for blogs, eBooks, industry reports and recruiting spend guides
  • Managed 3-6 month content calendar for all content, outlining specific materials and amplification channels (social/PR/influencer marketing)
  • Contributed copy for all marketing functions consistent with brand voice, including campaigns, marketing sheets, blogs, internal communications and email campaigns
  • Created and managed content for blog, guest posts and re-design daily
  • Developed training materials and manuals for onboarding process
    Apr 2015Present

    Marketing Consultant

    Creative Click Media
    • Consulted on overall agency marketing strategy; presented marketing workshops to new team members
    • Wrote and managed marketing content - blogs, email, social media, and influencer outreach pitches
    Jun 2013Sep 2015

    Associate Account Executive

    Springboard PR

    Skills

    10
    B2B Content Strategy

    Content calendar, analytics, strategy and automation (HubSpot, Buffer, Hootsuite, MailChimp, Constant Contact, and Marketo)

    10
    B2B Marketing Strategy

    Storytelling, database segmentation, syndication, channel analysis and analytics

    Education

    20102014

    B.A

    Rutgers University

    Double Major: Political Science and Journalism and Media Studies

    Certifications and Awards

    Oct 2015Oct 2015

    Gold - Trade Show Planning

    Jasper Awards

    etherFAX HIMSS (October 2015 with Springboard PR)

    Portfolio and Work Samples

    Please visit meganmorreale.com for more samples.