Verticurl (a WPP Company)
- Marketing Automation with the use of tools like ELOQUA and Salesforce.
- Performing Campaign Management by creating various E-mails campaigns.
- Creating various e-mails using HTML and CSS.
- Creating various Landing Pages(LP) and Forms using ELOQUA and Adobe CQ5 tool.
- Uploading Contacts list, creating shared list using ELOQUA based on the needs.
- Database development and maintenance.
- Assisting the Global sales team by generating potential leads from the email campaigns.
- Creating Segmentation from the database based on the client needs. Assisting in creating the program builder and the campaign canvas.
- Preparing reports to calculate the Open rates, Bounce Backs, and click through from the email campaigns.