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Work experience

20132015

Content Marketing Manager

Nulogy
TORONTO+ACUMEN, MARKETING LEAD + Develops and monitors the editorial calendar for social media, email & content marketing initaitives to promote Toronto+Acumen events, workshops & courses + Oversees the development of sponsorship packages, PR kits and partnership co-promotional campaigns to ensure consistent key messaging and brand positioning TOOLS: Hootsuite, Bufferapp, Wordpress, Mailchimp, Adobe Creative Suite
20122013

CRM & Marketing Specialist

Uberflip
POLICYMEDICAL, MARKETING SPECIALIST + Developed and lead the content/inbound marketing strategy, including blogging, social media, webinars & the creation of white papers, case studies + Developed a solid SEO strategy through keyword research & optimization, quality link-building and increasing the shareability of webpages + Increased website traffic by over 350% over the course of 2 years, through carefully manipulating marketing campaigns based on web metrics and audience analysis TOOLS: Marketo, Salesforce, Wordpress, Google Adwords, Google Analytics brands I've worked on…

Education

2009

B.Com

UNIVERSITY OF TORONTO