I am passionate about technology, new media and innovation. I am always trying to understand how these 3 things in particular will affect the way we do business and the way we live. I live and breathe digital marketing and this passion is reflected in my work.
• Social media evangelist• Blogger and Twitter lover• Internet junkie• Traveler• Triathlete• Home Chef• Soccer fanatic
I have been successfully managing digital marketing projects for 7 years. My specialties include website development, e-mail marketing, social media strategy and implementation, web analytics, content management systems, search engine marketing and web usability. I have also won several national and international awards for campaigns I have worked on for global brands such as Nissan, Infiniti, Visa, Harlequin and Sears.
Apr 2008 - Present
Account Supervisor, Digital Marketing
Accounts: Nissan, Visa Canada, Sears Canada and Harlequin• Providing account leadership to a team of Account Managers and Coordinators • Supervising national digital marketing campaigns for global brands• Working as Internet Trend Analyst. Responsible for bringing cutting-edge thinking and best practices into the agency• Thinking strategically in the area of digital technologies• Leading web projects such as website development, e-mail marketing and social mediaKey accomplishments: CMA Award, Ad:Tech Award and Marketing Sherpa Award for Sears What’s in Store for You? email program in 2008. Marketing Sherpa Award for Sears Get in to Win email acquisition campaign in 2009.
Jan 2007 - Apr 2008
Project Manager, Interactive
Accounts: Visa Canada and Sears Canada• Helped establish the digital department gaining clients’ trust and credibility• Managed web development, email marketing campaigns and social media projects• Helped build the digital team and provided strong leadership and guidance to junior staff• Actively looked for new business opportunities while building a strong relationship with clientsKey accomplishments: Helped transform Sears What’s in Store for You? into an award -winning email program doubling the subscribers base and increasing direct revenue by 400%. Worked on national on-line promotions such as Sears Get in to Win, Visa Perks and Visa Savings for Business.
May 2006 - Jan 2007
• Responsible for managing web content through content management systems, email marketing campaigns and interactive projects• Responsible for addressing CSA’s needs on the web, suggesting creative ideas and technical recommendations to achieve the best results and to improve web presence• Strong experience in web development, usability testing and web analytics• Dealt with multiple vendors and internal stakeholders
Mar 2003 - Apr 2006
Account Manager, Interactive
• Responsible for addressing marketing and communications needs on the web • Project management for web development, email marketing campaigns and interactive projects• Acted as a liaison between clients and web team to ensure quality and congruence with objectives