Director of Sales
As Director of Sales, I reorganized the ACT Contact Management System, making the tool a mandatory element of sales reporting. Sales compensation is now tied to activity that is recorded in the software tool. I developed an incentive based compensation program that reduced overall cost while rewarding new business development. To reduce billing errors, I codified our service offerings and executed a long overdue price increase of 15% across the board.
In my role as marketing manager, I wrote a quarterly newsletter that was broadcast, via Constant Contact, to approxiamtely 1,800 recipients. I also wrote and managed offerings and special deals that were sent to our various target markets. Finally, I used Constant Contact to manage networking events we held in our facilities.