Broad expertise in B2B and consumer marketing and sales support. Passionate about helping businesses and non-profit organizations define and reach their audience. Creative in finding marketing solutions to match available budget. Skilled in developing communications strategies and overseeing production of collateral to fit those strategies. Expert in distilling actionable recommendations from large quantities of data. Expert in bridging gap between marketing and sales. I currently work with businesses and non-profit organizations to evaluate the potential of social media/networking and integrate social media with existing marketing communications strategy. Most recently I was the sole point of contact for all marketing initiatives for corporation, two operating companies (mortgage brokerage & web-based lead generation venture) and 30+ sales consultants. Responsible for all aspects of branding, B2B and consumer marketing, and strategic/tactical support. Previously, partnered with local community development agency to found cooperative designed to support minority entrepreneurs. Managed cooperative for 2+ years; received national recognition for business model. Founding or senior management role in three start-ups (so far) ************************ Below I include common misspellings of my name and other ways people might try to search for me: Randolf, btrandolph, btodd, B. Todd Randolph,

Work History

Work History
Sep 2009 - Present

contributing editor

Effective Networking
collaborating with author to update and revise her book, The Networking Survival Guide (McGraw-Hill, 2003). contributing material on social networking tools and best practices.
Feb 2009 - Present


inapropos media
work with businesses and organizations to (1) evaluate the potential value of social media/networking tools; (2) articulate a social media strategy that complements the overall marketing strategy ; and (3) implement and provide training and ongoing support for social media initiatives.
Feb 2005 - Jan 2009

Marketing Manager

Lentegra Mortgage Group
Corporate - Consulted with founder on organizational structure and growth strategy during launch. Developed integrated branding for parent corporation and operating companies. Selected and manage vendors in areas of graphic design, web development, promotional production. Residential & Commercial Mortgage LLC - Developed and executed marketing plans for company and individual sales managers. Researched and implemented new channels and sales strategies as well as compensation structures and frameworks for evaluation. Web-Based Marketing LLC - Worked with founder to define business model, branding and strategic differentiation for proposed online venture (Launch Fall 2007)
2008 - 2009

Marketing Manager

Village Capital and Investment
VCI acquired Lentegra 6/2008. I worked with the sales force to transition most to VC's lead-driven model and consulted with other VCI divisions (credit repair, residential mortgage, lead provider) on marketing strategy & tactics.
May 2002 - Dec 2004

Founder, General Manager

Win-Win Services
Member-owned service cooperative launched to support minority entrepreneurs as they started and grew their own small companies. Provided sales and marketing services and assistance with ongoing management and growth issues. Closely affiliated with local Community Development Corporation (CDC)
May 2000 - Jun 2001

VP, Account Director

Led client engagements for interactive marketing services agency. Led creative and technical teams in design and development of interactive marketing vehicles for wide range of B2B and B2C clients. Web site design, branding exercises, planning and execution for integrated marketing campaigns. Preparation of proposals and client/prospect presentations.
May 1999 - May 2000

Marketing Consultant

Spectra Marketing
Served as on-site consultant for marketing services firm. Partnered with multiple client disciplines (marketing research, brand and trade marketing, category management, retail and headquarters sales) to provide segmentation and targeting analysis to drive consumer / sales channel programs and promotions.
May 1996 - May 1999

Senior Analyst/business Manager

M-A-I Alper, Morris Alper
served as senior marketing analyst and sales manager for leading regional sales and marketing agency (food broker). Highlights: as an analyst, led integration of emerging technologies with traditional sales process; directed a pilot business team initiative designed to provide consistent analytic focus for manufacturers represented in multiple geographic markets as a result of industry consolidation; received Pillsbury Circle of Excellence award for leading category management efforts that resulted in new distribution for client and 15% category sales increase for retailer. As a business manager, achieved sales goals on assigned lines, sales growth 10-25%; introduced top performing new category items in 1997 and 1998; directed sales representatives´┐Ż efforts, managed product distribution, and performed timely analysis of sales and demographic data to refine clients´┐Ż marketing programs to realize sales growth; developed and managed sales and trade marketing budgets.
1993 - 1996


Food Enterprises
1991 - 1992

Project Director

Information Resources Inc.
Aug 1987 - Sep 1988

Space Management Specialist

Department of Justice
Part of initiative to cut government spending by consolidating real estate resources used by various agencies with the Department.


Aug 1989 - May 1991


Columbia Business School
Sep 1988 - Aug 1989


University of Virginia
Sep 1981 - Dec 1985


University of Virginia
1977 - 1981

Salisbury School