Specialty Coffee Association of America
At the Specialty Coffee Association of America, Rick was responsible for adopting, implementing and managing the communications efforts of world’s largest coffee trade association with more than 2,300 global members. He also established the first comprehensive communications strategy in organization's history.
To help offset member loss amid a recession; Rick implemented a communications program resulting in a 97 percent membership retention rate, nearly 15 percentage points higher than the average nonprofit organization rate.
As executive editor of The Specialty Coffee Chronicle, Rick wrote articles, managed freelance writers and graphic design associates while always ensuring the timely delivery of the bimonthly member magazine.
Aside from writing copy for a variety of trade magazine advertisements, he created many of the coffee organization's marketing materials. Moreover, Rick ensured SCAA's brand integrity by stringently monitoring the organization's logo usage.