Rick Havacko is an accomplished communications professional with a proven record in creating, implementing and managing innovative programs to substantially elevate awareness and revenue for many organizations while securing favorable coverage in prominent media outlets. He is also a two-time Silver Anvil Award recipient, which is presented by the Public Relations Society of America and is the most prestigious national honor in public relations.
Jul 2008 - Present
The PowerMark Group
Responsible for providing strategic and tactical communications guidance and business development assistance to president and CEO of Orange County, Calif. marketing services company.
Apr 2007 - Jun 2008
Specialty Coffee Association of America
At the Specialty Coffee Association of America, Rick was responsible for adopting, implementing and managing the communications efforts of world’s largest coffee trade association with more than 2,300 global members. He also established the first comprehensive communications strategy in organization's history. To help offset member loss amid a recession; Rick implemented a communications program resulting in a 97 percent membership retention rate, nearly 15 percentage points higher than the average nonprofit organization rate. As executive editor of The Specialty Coffee Chronicle, Rick wrote articles, managed freelance writers and graphic design associates while always ensuring the timely delivery of the bimonthly member magazine. Aside from writing copy for a variety of trade magazine advertisements, he created many of the coffee organization's marketing materials. Moreover, Rick ensured SCAA's brand integrity by stringently monitoring the organization's logo usage.
Mar 2001 - Aug 2006
Rick managed public relations campaigns while significantly increasing the awareness and revenue for an array of clients while serving as account manager at Maples Communications. During his time at the Orange County, California agency, he led the public relations campaign instrumental in transforming eMachines from an industry afterthought to the number three leading seller of PCs in the United States while helping increase the client's retail market share by 20 percent. The net result was nine consecutive profitable quarters for a company that had not been profitable previously. Rick also successfully directed the Toshiba campaign by elevating company’s profile to assist the Digital Products Division sell more than one million notebooks during a six-month duration for the first time in its history. While managing the public relations efforts for KDS USA, he revitalized the sales of a six-month old product by nearly 400 (368) percent during project’s four-month timeframe resulting in about a $1.8 million increase in revenue for the company. Rick also conducted executive media training to optimize press interviews and secured a myriad of positive placements within such preeminent media outlets as Business Week, Forbes, New York Times, USA Today and Wall Street Journal.
Aug 1999 - Mar 2001
Chan & Associates
At Chan & Associates, Rick developed, implemented and managed public relations campaigns for numerous technology companies. In addition to planning strategic product launches and media messaging using input from senior executives, he conducted media training to assist business leaders in optimizing press interviews. Moreover, Rick created a vast portfolio of client media materials including press releases, fact sheets, company backgrounders and user stories. He also successfully planned numerous national press and analyst tours as well as trade shows.
Mar 1998 - Sep 1998
Public Relations Coordinator
At RealData Software, Rick was responsible for planning and directing all of the public relations efforts for realtor software and Website- development startup company. While directing all of the organization’s media relations activities, he secured positive editorial placements within array of local media outlets. Rick also wrote entire array of company media materials including press releases, executive bios and organization backgrounders.