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Technology leader with practical experience in delivery of competitive commercial software products under tight budget constraints and aggressive delivery schedules. Creative thought leader with a proven track record innovating new products and features, crossing multiple industry domains, and technology platforms.  I have 28 years in technology and over 15 years of both product and program management experience leading and motivating small to medium sized technical teams. Gained diverse domain knowledge in automated retail, healthcare, master metadata, content management, business finance, and manufacturing industries.

  • Business Planning
  • Market Definition
  • Competitive Analysis
  • Product Pricing & Licensing
  • Product Requirements
  • Functional Specifications 
  • Product Planning & Launch
  • Program & Release Management
  • Engineering Management


Obtain a senior level product/program leadership role in a dynamic product company with responsibilities for delivering creative and cost-effective business solutions.  A position that leverages my diverse technical and business background to provide a unique perspective into market opportunities and offers direct contact with prospects, clients, partners, and their business problems. 

Work experience

Sep 2014Present

Sr. Director of Business Integration

Outerwall, Inc.

Promoted from technology shared service team into the Coinstar line of business to develop and run a new Business Integration team that combines Technical Product Management and Program Management with focus on business initiative delivery for both coin counting and gift card exchange products.   Coinstar Executive Council member responsible for providing guidance to the business on technology direction/decisions.

May 2012Sep 2014

Director of Technical Delivery Coinstar

Outerwall, Inc.

As Director of Technical Delivery Coin, I was responsible for the development, implementation, and support of the Coinstar line of business software which includes Coin Kiosk and supporting backend systems that process transactions, manage coin inventory, and provide revenue accounting and reconciliation.

  • Directed a team of up to 32 developers, system analysts, and quality assurance engineers with 5 direct reports.
  • Led the team to deliver on 4 Major initiatives that support the Coinstar Kiosk including the direct deposit and withdrawal of currency from consumers Paypal accounts, consolidation of electronic gift cards to a third party aggregator (Blackhawk Network), deposit of coin into TD Bank Canada checking/saving accounts, and addition of a new flexible tiered pricing model that can be easily configured and deployed across the kiosk network.
  • Upgraded legacy development team into more modern development process, technologies, and delivery methods leveraging Agile & Test Driven Development practices.
  • Upgraded Software Release process from Annual to iterative release schedules driving teams to exercise consistent Agile practices with early value delivery.
Apr 2010May 2012

Director of Program Management

Edifecs, Inc

Edifecs provides front-end EDI compliance software and channel management solutions for healthcare payers and providers.I report directly to the VP of Product Management.Core team member for delivering Edifecs ICD-10 product line for helping healthcare customers manage one of the largest compliance changes the healthcare industry has ever experienced (diagnosis and procedure coding changes).


  • Managed the definition, development, and release of 3 new products in 9 months that generated $10.2 million in 1st year licensed revenue.
  • Led proof of concept project with on staff of physicians to validate new innovative product solution for ICD-9 to ICD-10 crosswalk leveraging an Ontology based approach to code mapping.
  • Drove Business Analyst team to define the Market Opportunity for Edifecs’ ICD-10 Initiative.
  • Develop detailed business requirements & functional specifications for core software product modules interfacing with clients, partners, and sales teams.
  • Developed and presented product content and demo’s for Sales & Marketing to support direct sales engagements and industry trade shows.
  • Defined 3 year product plan for ICD-10 solution including product vision, staffing, product roadmap, product positioning, packaging, competitive analysis, etc.
  • Establish partnerships with leading vendors in healthcare industry for terminology services, coding solutions, and impact analytics.
  • Manage product release delivery of both hosted & client side solutions working directly with Engineering, Quality Assurance, IT and Client Services.
  • Led team of three Program Managers & cross department representatives to implement Release Lifecycle management system leveraging Microsoft SharePoint.Solution centralizes all release content, successfully tracks release progress, and clearly identifies release task responsibilities for the company.
May 2005Mar 2010

Dir. Product Development


SchemaLogic is a leading provider of metadata management software for enterprise content.    I am responsible for both product direction and development in fast pace startup.  Promoted by CEO to Director of Product Development, adding responsibility for managing a distributed product development team of 26 engineers located in both Kirkland, WA. and Pune, India.  I thrive in team environments delivering product definition, release plans and engineering schedules for both on-shore and off-shore development teams.  Work collaboratively with Vice President of Marketing to drive new product opportunities from inception to delivery.Led innovation of new product that tags content at the point of creation and bridges Microsoft Office and Microsoft SharePoint metadata resulting in selection of company into Microsoft Office/SharePoint 2010 Technical Advisory Program and new rounds of venture backed funding.

  • Drive product direction for the company, including market analysis, vision, product plans, roadmaps, requirements, and release schedules.
  • Validate requirements and product plans across customers and internal cross functional teams delivering highest ROI features in product releases.
  • Developed marketing technical content for white papers, webinars, brochures, and corporate website and delivered product presentations to prospects, customers, partners, sales & marketing team, and board of directors.
  • Launched seven successful product releases for Business Semantic Management software enabling company to acquire high profile accounts (e.g. Associated Press, Walt Disney Corporation, International Monetary Fund, Pfizer, Amgen, Boeing, AstraZeneca, Chevron, etc).
  • Led vision, definition and development of first 2 releases of new product line called “MetaPoint”, that empowers revolutionary features enabling content tagging and a metadata bridge between Microsoft SharePoint and Microsoft Office 2007.The first release has enabled the company to win four new large enterprise accounts (Continental Airlines, GlaxoSmithKline, Blue Cross Blue Shield of Florida, and Novartis).
  • Manage Microsoft Technical Advisory Program delivering next generation solution for Microsoft SharePoint and Office 2010.  Responsible for schedules, presentations, demo's and status reports.
  • Collaborate with pricing committee to achieve competitive pricing models.  Enhanced client proposals by automating standard pricing sheets for sales and partners.
  • Delivered on multiple partnership opportunities managing relationships, requirements, and development for integrations with third party vendors.
Sep 2004May 2005

Sr. Product Manager

DocuSign, Inc

Docusign is a leading innovator of electronic signature software hosted as an online signing service.I was hired on as the 8th employee and given responsibility to lead a small development team that delivered the company’s first production release.Collaborated with both business owners and development to clearly identify and track requirements from inception to implementation while managing change control and issue resolution.  Let the implementation of a new SDLC process and project management methodologies into Start-up Company transitioning software from a proto-type to a commercial ready product line.

  • Responsible for software requirement verification, technical specifications, test plans and release management for three major software releases.
  • Selected as interim Engineering Lead when CTO was let go from the company, aggressively hired both contractors and FTE's to fill out team and drive Release 1.0 to completion.
  • Implemented build out of corporate website’s trial demos and demo content.
Apr 2000Sep 2004

Sr. Product Manager

CapitalStream, Inc.

CapitalStream is a software company enabling commercial banks and finance companies to implement Straight Through Processing (STP) of financial transactions across lending and leasing portfolios.  Product Sponsor and thought leader for commercial finance automation solutions targeted for Fortune 1000 banks and financial service companies.Product line supports ASP, Hosted and Licensed delivery models.


  • As Core domain expert in Finance Origination, Credit, and Documentation, lead cross-functional teams to deliver six major releases of the company’s “flag-ship” software product.
  • Led release roll-out and inter-department training for most significant product launch in company’s history, tripling new bookings and achieving 125% of annual revenue target.
  • Supported the development of marketing/sales content for corporate web site, brochures, white papers, sales presentations, press releases and contracts.
  • Delivered key product interfaces with channel partners including domestic and international divisions of Fair, Isaac, Dun & Bradstreet, Experian, Equifax, and Trans Union Credit Bureaus.Responsible for Integration strategy and all interface specifications.
  • Managed complex product initiatives including the redeployment of software on next generation architecture.
  • Elected by CEO as key member of a strategic team that created new business plan and investor presentations to close 10 Million in Series-D venture financing and facilitate company merger.Embraced multiple consulting sessions with the Chasm Group to facilitate business planning/market strategy changes.
  • Developed requirements tracking solution providing dashboard status on all active requirements by product feature and customer over the web, increasing cross-department productivity.
  • Gathered business requirements from market, prospects, clients, and partners translating them into technical specifications, use cases, and implementation plans.
  • Standardized Technical Services teams approach to product definition, scope and solution delivery process.
Feb 1998Apr 2000

e-business Manager

Dodd Pacific Capital Resources

Dodd Pacific Capital Resources developed captive vendor finance programs with manufacturing companies enabling them to offer lease finance options for their products and services.  Designed and implemented all e-commerce solutions that supported captive vendor lease finance programs.

  • Managed outside consultants to deliver defined requirements for web based lease finance solutions for multiple vendor finance programs
  • Worked with small team to create company web site, marketing materials, user manuals and sales collateral.
  • Interacted with Sales to win key clients through promotion of finance automation increasing closure of vendor programs by 30%.
  • Built functional specifications for key clients automating finance sales proposals improving finance decision turn around times from 2 days to 2 hours.
  • Developed a forms management system for T&W Financial (parent company to Dodd Pacific) to support the creation of lease finance documentation.
Dec 1992Feb 1998

Supervisor of Newspaper Systems

Heidelberg Finishing Systems

Heidelberg Finishing Systems is a division of Heidelberg specializing in newspaper mailroom automation. Manage the product development, installation and support of newspaper production management software.This software was successfully implemented in newspaper plants across the country.

  • Managed newspaper systems automation group with budgetary responsibility for twenty employees, office, and over twenty million dollars in software contracts.
  • Coordinated all development activities between the manufacturing and software development offices and scheduled service teams to install product lines at customer sites.Guided software division to profitability within the first year of operation.
  • Responsible for recruiting, employee performance, product marketing/sales support, project/contract management, product pricing, vendor relationships and customer installations.
  • Supervised the development of a new software product line for Newspaper Mailroom Automation.The software provided supervisory production planning, monitoring and control of newspaper packaging operations through direct interfaces with material handling equipment.
  • Spearheaded the entire process in the successful planning and delivery of a new product line to the newspaper market.
  • Managed customer projects, contracts, and channel partner integration requirements.
  • Recognized as key player in building a new market solution for Heidelberg Finishing Systems.
Sep 1991Nov 1992

Sr. Systems Analyst

Harland Simon Automation Systems

Harland Simon specialized in newspaper automation winning contract for dock to dock automation of the Toronto Star the largest newspaper plant in North America.  Lead off-site manager supporting both newsprint roll tracking and insert tracking systems.

  • Active member in Northwest team that won a multi-million dollar contract to automate the Toronto Star Newspaper plant. 
  • Orchestrated dynamic multi-vendor implementations.
  • Coordinated multiple third party vendors and technology consultants. Supervised fifteen hardware and software engineers for the installation of an automated pre-press and post-press material handling system.
  • Received “Best Vendor Service Award” award from Toronto Star Newspaper for introducing a new standard bar-code label format for newsprint roll labeling by Newsprint Suppliers.
  • Evangelist of new barcode tracking system that tracks newsprint rolls from papermills to distribution centers and then on to the newspaper plants.
Jun 1986Aug 1991

Application Development Supervisor


Paccar is a multi-national manufacturer of premium light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates.  Started as an application programmer and advanced to an Application Development Supervisor.

  • Held key positions in MIS department delivering multiple enhancements to Kenworth and Peterbilt Truck Manufacturing companies order processing and material handling systems.
  • Developed large-scale mainframe computer systems for truck manufacturing plants.Area expert in EDI Communications/Translation and Bar Coding Technologies.
  • Managed five developers to deliver the first PC based MIS project, Product Change Management solution.
  • Selected as key team member to help resolve multiple projects in crisis.


Sep 1981Jun 1986

Bachelor of Arts

Washington State University

Additional Training

  • Pragmatic Marketing Foundation

  • Microsoft SharePoint

  • Data Modeling (ERA Analysis)

  • Business System Design & Analysis

  • Object Oriented Analysis & Design

  • Time & Quality Management

  • Dealing With Difficult People

  • SQL & Relational Databases

  • EPMO Project Management

  • Agile Software Dev. Methodology

  • Consulting from The Chasm Group (“Crossing the Chasm”)