PROFILE

Helen Williams, a resident of Spital, Wirral, UK. I have been working in the Marketing occupational sector for more than 19 years. During my last employment I was working as a Marketing Executive managing the Marketing Department.  I am a hard working, dedicated and successful marketer looking for a challenging opportunity in marketing. I am an excellent team player but I also work autonomously. Versatile with a flexible outlook on life and thrives on new and interesting challenges and exceeding expectations. I pride myself on being an extremely organised individual with a creative eye for detail. I have worked on traditional marketing projects from producing collateral for campaigns, managing exhibitions and events, to managing social media channels and running digital marketing campaigns. I will be an asset to any company.



SKILLS:

  • Exhibition management
  • Event management
  • Social media management
  • Website management
  • CRM management
  • SEO
  • PR
  • Blogs
  • Corporate collateral
  • Production
  • Direct Mail (Mail Chimp)
  • Microsoft Office
  • Packaging design
  • Manage third parties (Agency)
  • Manage staff

Qualifications:

2015 The Business Consort Manchester

CIM Social Media course

CIM Digital Marketing course

1996-1999 Company Plus - Warrington

CIM Certificate 

CIM Advanced

1990-1991 Halton College Widnes

CLIAT RSA 1 (Computer Information Technology)

CLAIT RSA 2 (Computer Information Technology)

RSA Typewriting stage 1 part 1 & 2

RSA Typewriting stage 2 part 1 & 2

1978-1983 The Heath School, Runcorn

8 GCSEs

ATTRIBUTES:

  • Effective organisational skills and time management skills.
  • Ability to work autonomously under pressure meeting tight deadlines.
  • Good team player.
  • Self-motivated and hard working with a flexible approach to work.           
  • Good personal communication skills.
  • Creative and imaginative.
  • Own transport, clean full driving license.
  • Good health with positive outlook on life.

Work History

Convatec, Deeside, North Wales

Dec 2015 - Mar 2016

Marketing Executive

Project Five, Nr Chester

Aug 2015 - Oct 2015

Marketing Executive

Remsdaq Ltd, Deeside, North Wales

Nov 2006 - Jul 2015

Marketing Executive

Managed the Marketing Department which included implementing the full communications mix including,

  • Global event/exhibition management from concept to execution.
  • Responsible for ensuring brand guidelines are adhered to.
  • Drafting content for case studies/blogs.
  • Plan and execute schedules for all marketing literature/collateral/packaging in-line within budget and brand parameters.
  • Managed social media across various channels.
  • Managed external relationships with agency.
  • Carried out direct marketing campaigns using Mail Chimp.
  • Sourced promotional gifts and POS material.
  • Plan and organised above the line advertisement campaigns.
  • Generate ideas for promotional campaigns to increase awareness and to increase ROI.
  • Managed CRM.
  • Designed and prepared sales and corporate presentations.
  • Website management including; design (Word Press), content, analytics, SEO ensuring it generates conversions and ranks highly on the major search engines.
  • Managing staff.

Remsdaq closed the Marketing Department and made several redundancies.

Associated Newspapers Ltd (Daily Mail & Metro)  

Nov 2000 - Sep 2006

Freelance Promotions Manager

Working from home office my duties included:

  • Making suggestions/recommendations for promotional ideas and implement.
  • Arranging/managing daily competitions in Metro (9 regions) each week day.
  • Responsible for 1/3 page promotion in the North West edition of the Daily Mail (3 times per week).
  • Managing third parties.
  • Ensuring the smooth running of each promotion from concept to execution.
  • Compiling copy and arranging imagery.

The job required a great deal of self-motivation and organisational skills, which I excel at.


Stretton Leisure Limited (Greenalls PLC)

Jul 1996 - Aug 2000

Promotions Manager

My duties included, managing and implementing all national events also provide on day support. Identify, manage and evaluate all exhibitions. Provide promotional material including literature, brochures, mailers, promotional gifts and POS etc for all events. I also assisted in the development of a CRM, plan and organise above the line advertisement campaigns, work within budgetary constraints, carry out market/marketing research, manage corporate hospitality,  liaising with press to generate PR and raise company profile,  generate ideas for promotional campaigns to raise profile and ROI, presentation preparation. I was also responsible for 1 member of staff.

Stretton Leisure Limited (Greenalls PLC)

Apr 1995 - Jul 1996

Business Development Co-ordinator/PA

Assistant to Sales/Marketing Director.

Stretton Leisure Limited-as above

Apr 1989 - Jul 1995

Sales Co-Ordinator/Office Manager

Managed Sales office

Action Replay Sports

Jul 1983 - Apr 1989

Shop Manager

Managed shop

Contact Info.