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Work experience

Nov 2009Present


Ibarra and Associates

Provides training and consulting in the field of logistics systems engineering. Helps companies better understand the affects of their logistics systems on the overall business. Conducts feasibility and trade-off analysis to assist them with the decision making process. Designs and helps to improve logistic systems based on system engineering methods. Incorporates logistics reliability thinking and practices into solution.

Aug 2009Oct 2009

VP of Product Marketing

iWave Software

Wrote detailed technical paper on the Data Transaction Rate (DTR) based on iWave’s product for distribution to key clients.Provided insight to the statistical analysis and utility theory found in the BCLM/Violog® product designed by Buildwave Technologies Inc.

  • Oversaw the integration of Buildwave’s technology into iWave’s product portfolio.
  • Developed the Market Requirements Document (MRD) for the BCLM/Violog product enhancements to align with iWave’s strategic vision of their product’s portfolio.
  • Analyzed and formulated equation to describe the DTR for iWave’s main product for Sales to use.
Jan 2008Jul 2009

Co-Founder, President and CEO

Buildwave Technologies Inc.

Managed the day-to-day operations, legal matters, marketing, and sales.Helped to formulate its strategic vision and extended its market reach by integrating statistical analysis and utility theory into its product.Developed all marketing material, and provided countless presentations to executives and investors. 

  • Went from an idea to design, developed the product, and took it to market.
  • Developed a 3-tier process methodology for the product platform to help companies identify their most critical events based on their event logs and showed the relationships and affects the events had on the systems as well as the business.
  • Sold company to iWave Software, LLC in 19 months after starting it from nothing.
Jan 2003Dec 2007


Ibarra and Associates

Developed multiple logistic and operation solutions and conducted countless feasibility, trade-off, and system analysis for various customers ranging from small to Fortune 500 companies.Performed endless productivity analyses based on statistical process control and industrial engineering methods. Provided marketing analysis for private and public companies.

  • Helped many groups with opposing views and ideas understand from the system’s prospective the goals of the company, and come together on solutions that advanced the overall objective of the company instead of the individual departments.
  • Diagrammed HBK’s major services and estimated the criticality of each service where the results from the work included the company using the documentation immediately to save time and effort.
  • Unfolded 2 marketing analyses and feasibility studies for Ekranoplan’s Wing-in-Ground where study 1 showed a 0.80-year and study 2 a 3.50-year return on investment (ROI).
  • Instigated a 3-year feasibility study through detail research and personal interviews of various organizations and communities on behalf of the City of Dallas’ Great Trinity Forest areas and quantified the results for the City that proved they should move forward with their plans.
  • Determined statistically for the Dallas Independent School District multiple options to help categorize, rank, and facilitate various funding of projects for presentation before the School Board.
  • Analyzed SM&P Utility Resources, Inc. service operation and provided a solution based on logistic system engineering and logistics principals that incorporated trade-off analyses to save the company over $2,670,000 annually.
Jan 2003Jun 2003

Vice President, Houston

Business Courier Service, Inc.

Managed every facet of the business from operations and customer relationships, to growing the business.

  • Developed comprehensive rate models for the Houston market using statistical analyses to arrive at an equitable structure that led to attaining 2 (67%) of the 3 largest customers.
  • Restructured the customer’s routes for 5% improvement of on-time deliveries.
Oct 2000Dec 2002

Director of Logistics and Marketing

Business Courier Service, Inc.

Accountable for the development and implementation of all logistical operation plans. Charged with formulating and executing every aspect of the marketing strategy for the company.Continuously met with all clients and maintained a strong relationship with those that were essential to the business.

  • Spearheaded the strategic vision of the company to go from manual key entry to a web-based order entry and tracking system that put the company ahead of most of its competition.
  • Drafted numerous detailed proposals for current and prospective accounts using Functional and Performance Requirements that secured 2 (40%) of the top 5 customers.
  • Initiated, planned and implemented various marketing campaigns using systems engineering principals that helped increase sales by 5%.
Jan 1987Oct 2000

Various Roles

United Parcel Service

Worked as the Operations Center Manager, Southwest Region International Key Market Manger, Customer Support Manager, and Lead Industrial Engineering and Operations Supervisor

  • Used various engineering techniques such as Option and Risk Analysis and incorporated into the overall operations and marketing plan, while at the same time demonstrated growth potentials of 15% using financial principles with a break-even point of less than 3 years.
  • Reduced warehouse space for key customers by as much as 50%.
  • Provided detail operating plans between UPS and the customer and helped implement the plans, resulting in improving the reliability of the deliveries by 40%+ based on previous “like” plans with minimal planning and oversight.
  • Administered and executed all work measurement procedures using Industrial Engineering concepts for a 350,000 square foot facility.
  • Personal contributions to process improvement include performing Reliability and ROI analysis to decrease UPS’s error frequency that resulted in excess savings of over $500,000 annually for the Northeast Texas UPS district.



Data Analysis and Forecasting
Incorporates various statistical methods and techniques to interpret and understand the data better; uses it as strategic information to help with the decision making process as well as provide valuable data to the change agent and be able to more accurately forecast short, mid, and long-term.
Process Improvement
Provides clients with options and solutions to help improve their processes using systems engineering principles.
Team Building
Promotes a strong, enthusiastic team environment where everyone works together toward the achievement of a common goal.
Customer Relations
Builds strong relationships with customers and fosters an environment of openness and trust.
Problem Solving
Helps clients of all sizes determine the best solution given the requirements.
Presented at various conferences and seminars, and countless times to executives, clients, decision makers, and VCs.


Curriculum Vitae

Teaching Experience

Professional Affiliations


Reading, Learning, Exercising, Traveling, Eating, Vacationing, and Visiting Family and Friends


System Reliability Improvements Through Log Analysis - Available at:

A Systems Engineering Approach for Identifying the Most Critical Links of a Highway System: A Framework ... - Available at:

Transportation in the Critical Infrastructure: A Holistic Approach ... Available at:

Executive Profile

A resourceful, highly accomplished senior manager with an exceptional education, an entrepreneurial spirit, effective business acumen; and a solid background in taking product from concept to market with efficiency and cost justified and comprehensive solutions to problems. Proactive in promoting a strong, enthusiastic team environment where everyone works together toward the achievement of a common goal, with the satisfaction of the customer and the growth and profitability of the company as top priorities. Recognized as a self-starter with effective interpersonal skills; and for professionalism, a "can-do-attitude", strong leadership skills, analytical capabilities, and networking and formulating strategic alliances with clients. Dedicated to continuous self-improvement in logistics systems engineering and the supply chain field, with a personal commitment of teaching others to understand how these areas affect an organization.


Gerard was President and CEO and co-founder of Buildwave Technologies, Inc., a software firm that provided companies the ability to view, monitor, track, and analyze their event-logs. He and his partner sold Buildwave on July 31, 2009 to iWave Software, LLC.

Prior to starting Buildwave, Gerard was principal of Ibarra and Associates, a logistics systems engineering and marketing research consulting firm. He specialized in applying systems engineering methodologies to the logistics, supply chain management, and marketing fields. During this time, he has saved companies millions of dollars, helped improve operational efficiencies, and taken products from concept to market.

Previously, Gerard was the Vice-President of the Houston operations at Business Courier Service (BCS), Inc. His responsibilities included all facets of the operation, growth and vision of the company. Prior to that, he was the Director of Logistics and Marketing and responsible for the development and execution of all logistic and marketing strategies for the company. He complimented his responsibilities by building close and lasting relationships with the essential clients of the company.

From 1987 to 2000, Gerard held various manager positions in customer support, operations, and industrial engineering at United Parcel Service (UPS). During his final years, he was the Southwest Region’s Key Marketing Manager where he completed his tenure as the Operations Manager for one of their extended facilities.

Gerard holds a PhD in Applied Science from Southern Methodist University (SMU) with emphasis in Systems Engineering and Logistics. He teaches graduate courses in logistics systems engineering at SMU’s Bobby B. Lyle School of Engineering, and supply chain management and e-Business at the University of Dallas’ Graduate School of Management. He also holds a B.S. in Electrical Engineering and M.S. in Systems Engineering from SMU. Gerard is able to conduct business in Spanish and is an active member of the International Council of Systems Engineering (INCOSE) North Texas Chapter.