Summary

Mitch Fanning is a digital strategist, high-tech enthusiast, and blogger who is most recognized for his ability to create interactive solutions, build lasting relationships, and drive integrated digital strategy for start-ups, mid-sized firms, and national brands including: NBC, Globe & Mail, Sears Travel, Rogers Retail, Deutsche Bank, and Nestle.

He also has a passion for innovation, emerging media, and working in a “startup environment” and has used his digital, entrepreneurial, and investment experience to raise seed capital, develop strategy, build teams, and launch new products and services.

Work History

Work History
Nov 2009 - Present

Advisor For Digital Media Startups

Niagara Interactive Media Generator (nGen)
  • nGen, Niagara Interactive Media Generator, is an innovative business incubator for digital interactive media projects and business development in the Niagara Region (Ontario, Canada).
Sep 2009 - Nov 2009

Online Marketing Manager

Itibiti Systems Inc.
  • Collaborated with ownership and cross-functional teams to rollout NBC’s new social media/VOIP desktop application (NBCCommunicator.com) including: landing page, email integration, rich media ads, product seeding via fan sites, blogging, online IR, strategic partnerships.
May 2008 - Sep 2009

Director of Marketing

AGORACOM.com
  • Collaborated with ownership and supervised internal teams to launch integrated marketing campaigns (television, search, rich media, social media & SMR, blogging, eNewsletter, content partnerships); optimized strategic partnership with GlobeInvestor; and built business case, which increased monthly unique visits by 18%, increased in new visits via Globe partnership by 19%, and helped sales team meet their quarterly revenue targets.
  • Conceptualized mobile rollout strategy, wrote project vision and functional specifications for developers, and co-wrote funding proposal with VP of Operations to a secure $30,000 grant from IRAP to build/develop native iPhone application.
Sep 2006 - Apr 2008

Senior Account Manager (Team Leader)

Tri-Media Marketing Technologies Inc.
  • Closed deals and provided strategic direction on a variety of interactive projects and campaigns for clients and marketing agency partners throughout North America (approx. ~$2.4M in less than 24 months).
  • Worked with Sears Travel to deploy 12-month online viral sweepstakes campaign with customized flash game interface, which helped client meet their goals including: customer sign ups, sales (~$10M), and an increase in qualified customers in their database for future campaigns (reducing cost per acquisition).
Dec 2004 - Sep 2006

Co-Founder

Easyinvest Properties Inc.
  • Drove digital marketing campaigns and business development initiatives as a key means to engage and acquire seed capital in Year 1.
  • Negotiated 6 private equity deals to acquire seed capital needed for external investments, which saw a one-year ROI of 56%.
  • Performed all "deal" due-diligence on acquisition targets and was the lead negotiator on all investment deals.
Dec 2000 - Jan 2005

Marketing Consultant

Bishop Information Group Inc.

  • After 3 years of working as Project Manager, became a Marketing Consultant with the firm. In the following 24 months was able to expand the firm's revenue by 10% as a result of being able to sell and take on additional clients. 
  • Worked with a roster of small to mid-sized growth companies in the financial services, insurance, and technology sectors spanning across Canada and the US with integrated brand marketing strategy, website development, and "go-to market" execution.

Education

Education
1995 - 1999

Bachelors

Simon Fraser University