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Focused on Driving Profitable Growth!

Professional with more than 18 years of domestic/international experience designing multi-channel growth strategies, product commercialization plans, sales channel programs, integrated marketing campaigns and capital financing for early stage startups and multi-billion dollar brands in industries such as; advertising, automotive, aerospace, medical devices, IT services and software, financial services and consumer electronics. Established high level C-Suite sales relationships.

Growth Track Record

Oct 2014Present


KAM Specialties

Focus: Exotic raw materials, warehousing and material cutting

Areas of Impact:

  • Developed new revenue sources by expanding capabilities to include complete mechanical design engineering services, BoM configuration, complete structural CAE/FAE analysis 
  • Partnered to acquire 3D carbon fiber stitching, plastics and metal printing capabilities to support unique product requirements for aerospace, medical device and consumer electronics customers


  • Initiated multiple part production quoting opportunities from some of the company's biggest customers, including NASA, Motorola and others
Oct 2014Present


Intercomp USA

Focus: Independent electronic components distributor 

Areas of Impact:

  • Expanded beyond components brokering to include engineering and high margin component franchise lines
  • Built a team, starting with the advisory board, to help attract franchise partners and to cross-sell capabilities and components.
  • Built an integrated web-centric marketing campaign to increase our credibility with foreign and domestics OEMs in aerospace/military, consumer electronics and automotive industry segments.
  • Added high growth, high margin franchise lines to the handful of products in the portfolio 
  • Developed key metrics scorecard to gauge progress 


  • Protected client base in an effort to counter macro-economic trends and reduced risk of being dis-intermediated from the supply chain
  • Stabilized revenue and grew average margins from 26% to 32% with by instituting a "second look" quoting practice.
  • On-boarded several higher-margin franchise lines such as; connectors, potentiometers, sensors and power systems. 
Mar 2012Present


Advanced Working Capital

Focus: Working capital for America's small businesses
Area of Impact:

  • Led a $50M capital raise with private equity to become a direct lender to serve America's small business owners
  • Developed a recruiting and sales training program to staff an inside call center with funding specialists and outside sales partners
  • Designed a multi-tiered ISO and alternate sales channel program supported by mobile-friendly, web-centric marketing initiatives 
Oct 2013Oct 2014

Director of Development / Product Commercialization/CMO

2020 Vision, LLC 

Focus: Telemedicine refractive system for conducting remote eye exams

Areas of Impact:

  • Commercialized a revolutionary new remote eye exam system to serve 84% of the population that spurred an average savings of 66%
  • Designed the go-to-market strategy that positioned the chief medical officer as an industry thought leader on telemedicine 
  • Developed unique tools for selling, installing and quantifying the ROI for every licensed system installation
  • Led final beta system testing and worked with legal to secure unique CPT codes for reimbursement to increase patient usage


  • For licensees, nearly 100% increase in profits from telemedicine
  • For opticians, a 60% increase in sales of subscription eyeglasses 
Dec 2009Sep 2011

President & Chief Commercialization Officer

International Bancard 

Focus: Independent sales organization specializing in credit card payment processing, special financing and loyalty programs for businesses

Areas of Impact:

  • Instituted a volume-multiplying growth strategy to spike product and program innovation while developing sales and marketing campaigns with quantifiable metrics
  • Shifted company's area of focus from transactional sales to customized recurring revenue share programs 


  • 163% growth from $320M to $842M in processing income in 18 months
Sep 2007Nov 2009


Moncur Associates

Focus: Digital branding agency

Areas of Impact:

  • Expanded services capabilities to include consulting, strategic planning and media planning disciplines as recurring monthly revenue sources
  • Signed clients to monthly retainer agreements for marketing and sales services 


  • 33% increase in service revenues from $3.6M to $4.8M with key clients in less than 18 months


Aug 2005Aug 2006


Plex (formerly Plexus Systems)

Focus: Software-as-a-Service (SaaS) Cloud MRP/ERP system for managing discrete manufacturing operations

Areas of Impact:

  • Successfully positioned Plex as the best-of-breed cloud-based software solution for implementing Lean principles within the automotive and aerospace supply community 
  • Developed a competitive intelligence system for tracking market makers
  • Established Plex as the first true web-based Saas ERP manufacturing performance system
  • Contributed to product roadmap design and grew sales while increasing marketing leverage with a multi-channel global sales strategy
  • Delivered huge savings by creating internal marketing agency disciplines 


  • Doubled EBITDA from $12M to $23M in year 1 and created momentum that has led to CY2014 EBITDA of approximately $100M and valuation of $450M
Feb 1998Nov 2005


Above All Marketing

Focus: Integrated strategy and marketing consultancy for major brands

Areas of Impact:

  • For Panasonic, created a "sight and sound" program that propelled the Automotive Group to become Panasonic's most profitable division, contributing to more than 67.5% of gross profits in less than 2 years
  • For Audi, developed the strategy and plan for improving actual cash and residual values, increased certified pre-owned vehicle sales, and eliminated end-of-lease term spikes
  • For Microsoft, co-developed the strategy for a warranty program that delivered overall 3:1 ROI in the first year
  • For JetOne, developed the brand growth strategy and integrated marketing plan that generated one new lead per day with an average 1 in 35 closing rate on those leads


  • 38% average YOY growth rate with CY'2005 service revenue reaching $7.2M, exclusive of media buys.
Jan 1997Feb 1998

VP & Director of Integrated Marketing

McCann Worldgroup

Focus: A $20B full-service advertising media agency for global brands

Areas of Impact:

  • Delivered 1000% ROI with an integrated dealer direct response campaign
  • Managed P&L for $280M budget while orchestrating integrated marketing campaigns for this GM division


  • Developed quantifiable mathematical construct for optimizing media spend and increased reach/frequency and gross rating points on our $280M budget.



BA: A&L: Marketing

Michigan State University

Concentrations in business and marketing.


Executive Sales Training - Sandler Sales Institute - Trainer: Gerry Weinberg