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WORK HISTORY

Sep 2013Present

Product Owner

GEOPHYLE | LILLE, FRANCE

On Geophyle you can book the best sporting, creative and funs activities around you.

My current goal is to build a scalable product to be able to develop Geophyle in others cities. I work intimately with developers and designers (both internals & freelancers), helping coordinate new features launches and doing whatever it takes to constantly improving our product.

To achieve my mission, I have to :

- Identify customer needs via usability studies, quantitative research, market analysis and any other qualitative or quantitative tool required to capture user needs.
- Keep up to date with industry standards and benchmarks, technology trends, and competitor developments.
- Looking for API to find ways to develop new features. It saves time and money when. It’s a way to find new business opportunities.
- Making product roadmap and prioritizing our backlog (front-end, back-end, desktop, mobile hybrid and native)
- Creating feature specs (goals, analytics, wireframes)
- Providing design feedback
- Making product decisions backed by quantitative data (funnel optimization)


I’m also in charge of a part of customer acquisition with Adwords :
- Measure success of campaigns and looking for the best ROI
- I have experience in Adwords in both travel (66° Nord, Atalante, Huwans, All Ways) and activity industry (Koezio, Geophyle). I managed a budget of 600K€ / year.
- I try to find new acquisition opportunities with « Growth Hacking » mindset.

Tools I use every day :
Zendesk, Mailchimp, Zapier, IFTTT, Google Analytics, Mixpanel, Segment.com, Google Spreadsheet, Evernote, Office Suite, Trello, Jira, Wordpress (+Woocommerce), Magento, Dribbble.

2015Present

Founder

PLOUFEO | LILLE, FRANCE

On Ploufeo, you can discuss about your passion for canoeing/kayaking, follow the news and buy the equipment you need. The profits are used to improve access to clean water around the world.

As founder, I build the website on Wordpress (WooCommerce + BuddyPress + bbPress).
I take care of customer acquisition, relationships with suppliers (dropshipping), creation of content for the website and community management.

Sep 2012Feb 2013

Assistant Chief Product Officer

ACOMMEASSURANCE | BREST, FRANCE

AcommeAssure.com is an insurance comparison french startup.
As an intern, I was in charge of:
- UX for a mobile version of the website (benchmark, usability, wireframe, UX, UI)
- Pricing benchmarks for health, car and home insurances products
- SEO
- Netlinking & blogging (I wrote 1 post per day about insurance)

Apr 2010May 2010

Assistant Marketing

WEEZEVENT | PARIS, FRANCE

Weezevent is a french ticketing and online registration SAAS solution. As an intern, I increase 35% the conversion rate of festival porfolio. Creation of databases, phoning, mailing, reminders, appointments . SEO, SEA (Adwords, Facebook).

20102012

Salesperson

DECATHLON | BREST, FRANCE

Summer job during 3 years

EDUCATION

Sep 2013Jun 2014

Master 2 Marketing & E-Commerce

IAE LILLE | FRANCE
Sep 2011May 2012

Master 1 Management & Marketing

UNIVERSITY OF OULU | FINLAND
Sep 2010Jun 2011

Bachelor Management & Marketing

IAE NANTES | FRANCE
Sep 2008Jun 2010

DUT Techniques de Commercialisation

IUT QUIMPER | FRANCE

Two-year university degree on Business

SKILLS

SEM (Adwords, Facebook, Retargeting), SEO
Social Media
Category Management
Ticketing, Activities and Travel Industries
Customer Acquisition, UX, UI
Google Analytics, Mixpanel, Segment
Magento, Wordpress, Woocommerce

English (Professional working proficiency)
French (Native)



HoBBIES

Travel (Guatemala, Scandinavia, Russia, etc)
Canoeing, Running, Stand-Up-Paddling
Watching good series on Netflix
Photography