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Work experience

Nov 2011Present

Market Analyst


In my current position as a Market Analyst at H&M I work with spreading customer insights around the organization. In a team of creative and smart colleagues I extract customer and transactional data which I then process and convert to insights. Based on this, I advise about actions to improve the performance of the online business. In addition, I’ve taken part in performing tests on our analogue and digital marketing communication to measure its impact.

Aug 2010Nov 2011

Market Analyst

Klarna AB

As the sole market analyst at Klarna I was responsible for acquiring and analyzing data to gain insights about our B2B and B2C customers. For that purpose I leveraged Klarna's internal transactional data as well as external data gathered through surveys. In addition, I was responsible for the follow-up of Klarna's media investments.

Sep 2009Jul 2010

Risk Controller

Klarna AB
Risk Controller at (11 months) Controlling function responsible for handling and evaluating risks related to Klarna's counterparties.
Jul 2007Aug 2009

Bank Clerk

Bank clerk at (2 years 2 months) Part time job that focused on helping customers with their everyday errands and transactions. This included everything from foreign payments, transfers and consulting in all kinds of private investing Languages English (Full professional proficiency) Swedish (Native or bilingual proficiency) Page1 Skills & Expertise E-commerce Analysis Market Research Payments Microsoft Excel Marketing Strategy B2B Data Analysis QlikView SAS Market Analysis Excel CRM


Aug 2005Jun 2009

Masters degree, Business Administration

Linköping University, Sweden 

Student Association of LiU School of Management (ELIN)
- One year of non-profit working, where I was head of partners and sponsors. 

Atmosfär HB
- Non-profit work besides school. My position in the team was event organizer and head of marketing.

Jan 2008Jul 2008

Erasmus exchange program 

Universiteit Gent

Language & computer skills

Swedish (Mother tongue)

English (Fluent)

MS Office

SAS (Base and Enterprise guide)