Founder and Leader

ProductCamp SoCal 2011

Work experience

Work experience
Jun 2012 - Present

Product Management Consultant


Full-time engagement at LPS Applied Analytics, contributing to many facets of their new product development and product management practice, including:

  • Program strategy development
  • Product development and marketing
  • Platform launch and migration management
  • Product management process development
Mar 2011 - Jul 2011


Director of Product Management

Recruited to lead the redevelopment of the real estate agent product line.

  • Developed plan to enable a desired revenue model shift from a consumer-driven one to an agent and investor-driven revenue model.
  • Increased traffic to agent registration pages by 40% after developing new landing pages, banner links, product pages and improved onboarding to facilitate online registration.
Jan 2010 - Mar 2011


Senior Product Manager

Selected to develop FICO Score-related software products for lender and consumer markets.

  • Developed, a new consumer credit education website and FICO’s solution to facilitate lenders’ compliance with new risk-based pricing disclosure regulations.
  • Re-launched FICO Score Trends reporting service for lenders as a hosted SaaS solution and increased the product’s annual revenue by 340%.
Nov 2001 - Apr 2009

Experian Business Information Solutions

Senior Product Manager, Portfolio Management Solutions (2004 – 2009)

Accountable for growing revenue of $14 million business information and web-based software product suite, managing the entire product life-cycle, including development and marketing.

  • Awarded Idea of the Year in 2008 for new hosted business credit monitoring product, which generated over $1.5 million in new business during its first six months of availability.
  • Doubled annual revenue of a mature portfolio management product suite, averaging over 19% annual revenue growth versus 6% annual business unit revenue growth.
  • Led multiple cost-saving and revenue-driving strategic initiatives and special projects, with cross-functional project teams as large as twelve.
  • Co-authored business case to develop next-generation hosted delivery platform to broaden clients’ use of business credit management product line, which was launched in 2010.

Product Manager, International Products and Web Delivery (2001 – 2004)

Charged with turning around a struggling international products suite and moving the majority of Experian’s client base to an internet-based product delivery system.

  • Reversed four-year negative revenue trend into six years of growth, averaging 18% annual revenue increase.
  • Eliminated over $140,000 in annual operational costs and enhanced client experience by building a web-based product access portal and migrating 26,000 client users to the web.
Jan 1999 - Sep 2001

Alta Vista Company

Product Manager, Shopping Search – Books, Music, Movies, Toys, Baby and Home

Built and managed several categories of leading internet shopping search site through partner sourcing, data integration, technology development, team management and direct sales efforts.

  • Managed business model transition from e-tailer to shopping search and comparison site, building three major categories into robust, traffic-generating assets in four months.
  • Reduced data costs by 25% and improved site content by integrating four new content vendor databases.
  • Increased click-through traffic by personally soliciting e-tailers for their product files and pay-per-click royalties.
  • Led team of associate product managers responsible for Toys, Baby and Home categories.
Dec 1997 - Jan 1999

Micronique Software

Marketing Manager

Executed entire marketing function and supported sales and operational efforts.

  • Improved sales readiness and web-based sales leads by redesigning company web site.
  • Established credibility of company’s products through the development of client success stories on the updated web site.
  • Reduced costs and increased efficiency by developing an electronic product sale inventory, replacing a paper-based tracking system.
Mar 1996 - Oct 1997

Anaheim Bullfrogs

Assistant Director of Marketing and Promotions

Responsible for leading a team of interns in development and execution of in-arena and community-based promotions and advertising that increased team exposure and ticket sales.

  • Negotiated mutually lucrative advertising and post-game event contract with major restaurant chain and managed popular post-game event program.
  • Generated over $44,000 for charity by developing a fan carnival in the arena parking lot.
  • Directed game operations for only professional inline hockey game televised live on ESPN.



Bachelor of Arts

California State University, Fullerton



Pragmatic Marketing Certified

Pragmatic Marketing