Greg Socherman has led Global Beauty Partners as General Manager since 2008. The Hallandale Beach, Florida, company distributes cutting-edge hair care and skin care lines to salons and licensed cosmetologists. Greg Socherman manages all facets of operations, directing sales, purchasing, and beauty product distribution. Mr. Socherman coordinates product development with manufacturers, focusing on high quality products that meet clients’ health, safety, and aesthetic needs. The firm offers Dermalogica, Elemis, and Bliss products at its Hallandale Beach spa location and through its web store at globalbeautyonline.com. Global Beauty Partners also features Oligo ammonia-free color products and Keratherapy shampoos, conditioners, and essential oils. The Advanced Renewal System from Keratherapy is the most innovative keratin treatment available today. It is 100% free of harsh chemicals and contains pure keratin, jojoba oil, aloe vera, collagen, amino acids, and proteins.Greg Socherman oversees a team of salon account executives who market a variety of brands and meet with clients on a consistent basis, offering new promotions and products designed to save money and improve salons’ bottom lines. Mr. Socherman and his staff additionally provide financial education and management consulting to those in the beauty industry. They also engage salon industry professionals in focused seminars and training events that bring together top stylists and educators. The end result is engaged, educated, and motivated salon staffs with the inspiration to expand their skills and succeed. Greg Socherman received his B.S. in Business Marketing at the University of South Florida. Prior to his work with Global Beauty Partners, he was President of the Ft. Lauderdale-based DIT Healthcare. Over a four-year period, he managed sales and purchasing aspects of the medical supply and pharmaceutical distribution company, generating $100 million in sales in 2004.