Awards

  • SABRE Award (Superior Achievement in Branding and Reputation) for NCR intranet site recognition program.
  • IABC Bronze Quill Award, IABC Dayton Chapter.

Summary

Skilled in creating effective online content and communications for businesses and organizations. A visionary who recognizes that the effective content of tomorrow will be multi-channel, visual, mobile, shareable, real-time, local, global and context-rich. Experienced in leading online content projects demanding excellent organizational, communication and problem-solving skills.

Skills

  • Information architecture
  • Web site management
  • Content management systems
  • New media tools
  • Search engine optimization
  • Copy editing
  • Content migration
  • Training guides
  • Project management
  • MS Access
  • HTML, Dreamweaver, Frontpage

Experience

  • Responsible for editorial content on ncr.com, NCR’s B2B web site. Ensures content is up-to-date, searchable and easy to use. Edits home page content updates and product news. Responsible for content guidelines for content editors. Expert on content management system use. Works with web developers to create and test new publishing capabilities.
  • Served as project manager for complete relaunch of NCR's corporate website. Coordinated the interactive design agency, marketing team and web developers in creating a site strategy, creative design, information architecture, navigation system, content guidelines and publishing templates. Led content team in publishing 600+ web pages. This complex project required excellent problem-solving skills, organization and leadership. New site usage increased approximately 25 percent. 
  • Migrated content from five NCR subsidiaries onto the main corporate site. Coordinated the shut-down of the subsidiary sites and redirection of traffic to ncr.com.
  • Created an SEO program to boost search engine rankings and referrals for NCR self-service products. Visits originating from search engines increased 8 percent.
  • Launched NCR's first external web video content.  Created a publishing process for video content.  Designed user interface for videos on ncr.com. Set up and maintained a YouTube channel for NCR product demos.
  • Led web globalization project for NCR's external web site. Resulted in 300+ product pages published in six languages. Coordinated team of translators, content editors, reviewers and web developers.
  • Improved the quality of NCR’s corporate intranet. Created a recognition program to encourage site owners to follow information quality guidelines, usability best-practices and implement the corporate intranet template. Started an intranet community of practice which met monthly in virtual conferences to keep up interest in following best practices. In the program’s first year, 40 sites out of 62 intranet sites received site recognition awards.
  • Relaunched P&G corporate web site. Updated P&G’s online identity and simplified site navigation.

Work History

Work History

Copywriter

Brewer Jones & Feldman

Education

Education

Bachelor of Arts

Western Kentucky University