Internet Marketing and Social Media Specialist
As one of the initial hires in my current position, I have changed the way marketing was done at a local level for our online site and local events. Through optimization of online content and the introduction of blogging and social media tactics, we have increased our client count, unique visitors, online searches and conversions from viewer to applicant. We have introduced community service initiatives and offline promotions to increase online conversion. Through increased tracking tools and analytics, we have empowered our success rate for our advertisers.