Download PDF

Work experience


Baldwin-Wallace College

My Blog


Greg P. Muzzillo is the founder of Proforma, a supplier of promotional products, printing, and solutions for a wide range of business services. Headquartered in Cleveland, Ohio, the company operates as a franchise with more than 750 locations in existence and still growing. Though established with a savings of $200 in 1978, Greg Muzzillo generated $250,000 in sales within the first year and was recognized by Inc. magazine as one of the fastest growing companies. Greg P. Muzzillo reached $1 million in sales by 1982 and sought to increase this growth by opening the company up to franchises in 1986.

In the midst of its fourth decade of operations, Proforma is a $358 million dollar enterprise. Under the watch of Greg P. Muzzillo, Proforma offers promotional products and programs, an integral part of marketing campaigns. By putting their logos on useful items, companies can increase brand awareness and build their businesses. These products can be distributed in several ways: through direct mail campaigns, recruiting programs, workplace safety recognition, corporate gifts, and tradeshows, among others.

Greg P. Muzzillo and Proforma also offer printing services including binding and finishing, digital printing, creative services, eco-friendly print, custom brochures and packaging, and variable data printing. For busy clients, Proforma steps in to offer total project management, handling each step of a project, from consultation to order fulfillment and distribution. Gregory P. Muzzillo’s company offers solutions by department, event, or industry. Proforma helped Teknion develop a creative campaign to recognize the business’ 25th anniversary. Proforma created a retrospective video that captured the company’s growth from 400 employees to 4,000.

In addition, the firm arranged to give commemorative items and gave them to the company’s 4,000 employees. Greg P. Muzzillo understands the holidays can be a stressful time for Proforma clients, and a Proforma distributor helped the law firm Ray Quinney and Nebeker with holiday gifts to give to clients. The law firm wanted the gifts to represent the high quality of the firm. Proforma prepared two gift packages: one featured Godiva chocolate, European biscuits, and a stainless steel thermos with a leather wrap with the law firm’s logo. To learn more about the other solutions offered by Proforma, contact the company at 1-800-825-1525. 


Professional and social media networking

Greg Muzzillo: Annual Report Can Be Effective Marketing Tool

Not every company is required by law to issue an annual report. However, as Greg Muzzillo knows, every company has the option to issue one if they so choose. At Proforma, the graphic communications company co-owned by Greg Muzzillo, printing and mailing annual reports are one of the many services offered. An annual report can stand as a powerful marketing tool. It showcases the triumphs of the past year and positions the company in the light of its own choosing. In it, the company should remind readers why they are the go-to choice for a particular good or service.A colorful and exciting report can help a business individualize itself. In a global marketplace, almost everyone has competition that also hands out coupons and business cards, but an annual report tells a story and is not seen as often.Particularly for non-profits, an annual report is a reminder of projects or issues that stakeholders feel are important but additional funding is needed. For-profit companies can take a similar tack in gently hinting what products or labor a customer can’t live without and then reminding them of the ongoing importance of their patronage.Finally, an annual report to page through keeps the company at the forefront of the customer's mind. It helps them learn a little more about who they do business with and hopefully those facts and information will stick with them.