Available now. Design/Creative director and manager of advertising, collateral, web development, email, direct mail, packaging, identity, and exhibit projects for corporations and agencies. Collaborative creative for consumer products, software, technology, pharma, life sciences, real estate, health care, education, lifestyle, sports, industrial, utilities, and leisure. Experience includes: IBM, Kodak, Lenovo, British Airways, John Deere, Comcast, CarQuest, GlaxoSmithKline, Corning Inc., Oneida, Lockheed-Martin, Proctor & Gamble, Progress Energy, Highwoods Properties, CIAA, UNC Healthcare, Raleigh Neurology, Health Decisions, Liposcience, Biomérieux, Hospice of Wake County, Moses Cone Health System, Duke Fuqua School of Business, Gunlocke, and Allsteel.
Dwight Findlay is the Director of Coaching & Performance Development for Superb Soccer, Inc., and has been playing soccer from the age of two. When I first sat down with Dwight, I helped him define his best marketing approach and rapidly set up a Web site that would allow him to manage the content and keep it all fresh with photos, schedules and packages. We decided on a Joomla CMS as the platform, and I designed a custom look and feel based on the corporate identity I also designed. I implemented the site with design elements and content, and customized the code. He'll soon be able to register players and accept payments directly on the Web site.
An intuitive packaging program that integrates the new logo and enhances the John Deere brand experience in the dealerships. Clear identification of product through visual repetition of the generic term simplifies the task of finding consumable parts within the store.
Apr 2009 - Present
The Live Brand
A new social Web marketing company, offering senior-level research, analysis, strategy and execution of online and offline communication platforms. Helping companies and institutions evolve their marketing efforts to include Web 2.0 engagement. Designing custom branded engagement platforms employing listening, monitoring, analytics, research and experience metrics, correctly aligned with technographic profiles; where their fans are already hanging out. Providing optimized online interactions with flat learning curves for customers while delivering real time Web applications for clients to monitor and take action.
Mar 2002 - Present
Creative & Design Director
Creative direction and management of advertising, collateral, web development, email, direct mail, packaging, identity, and exhibit projects for corporations and agencies. Collaborative creative for consumer products, lifestyle, sports, utilities, and leisure. Companies include: Comcast, Progress Energy, CarQuest, GlaxoSmithKline, Highwoods Properties, CIAA, UNC Healthcare, Raleigh Neurology Sleep Medicine, Health Decisions, Liposcience, Biomérieux, Hospice of Wake County.
May 2008 - Nov 2008
Ogilvy & Mather
Leading teams of creative supervisors, art directors, copywriters and studio designers on multiple brands. Guiding development of big ideas and brand concepts derived from key insights for print, point of sale and interactive campaigns. Driving growth and development in digital disciplines within and across creative, strategy, marketing and delivery functions. Supervising daily work flow and creative team assignments. Establishing creative and studio processes. Evaluating and recruiting candidates for full-time and freelance creative and studio positions. Companies included: IBM, Kodak, Lenovo and British Airways, as well as other regional business.
2008 - 2008
Associate Creative Director
Leading teams of creative supervisors, art directors, copywriters on Kodak and IBM brands. Guiding development of big ideas and brand concepts derived from key insights for print, point of sale and interactive campaigns. Supervising daily work flow and creative team assignments. Evaluating and recruiting candidates for full-time and freelance creative positions. Companies included: IBM and Kodak.
2007 - 2007
Ogilvy & Mather
Executing direct marketing within the IT manager campaign guidelines. Developing big ideas and brand concepts derived from key insights for print and interactive campaigns. Supervising daily work flow and some creative team assignments.
2007 - 2007
Leading the creative teams on IBM IT manager campaign, establishing the strategic focus and guiding development of ideas and concepts for print and interactive. Supervising daily work flow and creative team assignments.
2005 - 2006
All Kinds of Minds
Brand leadership and creative direction for all print, identity and interactive communications. Interfaced with senior management and program marketing managers and drove the creative thinking within the major program areas. Strengthened the centralized marketing & communications function. Ensured optimum brand equity, marketing effectiveness and information quality. Supervising daily work flow and creative team assignments.
2004 - 2005
Award-winning branded print collateral, identity, interactive and print advertising, exhibit and interactive creative. Collaborated with creative directors, copywriters and art directors on high impact executions with high design and production value. Companies included: GlaxoSmithKline, UNC Chapel Hill, Cornerstone Pharmaceuticals, Trinity Healthcare.
Nov 1998 - Apr 2002
Creative management and lead design responsibilities on award-winning advertising, collateral, web, direct mail, packaging, identity, and exhibit projects. Teamed with writers, photographers and others to create a wide variety of pieces for corporate clients. Strategy, briefs, budgets, schedules and new business proposals. Companies included: John Deere, Nortel Networks, Moses Cone Healthcare System and Duke Fuqua School of Business.
Nov 1990 - Nov 1998
Michael Orr + Associates
Design management and lead responsibilities on award-winning collateral, packaging, identity, and custom exhibit projects. Projects ranged from annual reports to complete showroom displays. Responsibilities included extensive print supervision and photo art direction. Companies included: Corning Inc., Oneida. Lockheed-Martin, Proctor & Gamble Pharmaceuticals, Gunlocke, HON and Allsteel.
1983 - 1985
Graphic design focuses upon the effective presentation of ideas and information by means of type and image, whether in traditional print media or in interactive digital formats. Graphic designers are communicators who produce visual messages to interest, inform and persuade. They make order out of chaos; they are researchers and analysts as well as artists. The graphic design curriculum emphasizes preparation for professional practice in an increasingly complex world. Design students learn to integrate aesthetics and communication with the social, behavioral and natural sciences. They study conceptual and process development, typography, design history, professional practices and communication theory. Students apply their learning by developing solutions such as publications, identity systems, posters, packaging, and signage.
The program provides a comprehensive foundation of design skills with an emphasis on visual expression, conceptual thinking, and the ability to create with artistic sensibilities. Visual Arts and New Media majors study an interdisciplinary curriculum emphasizing the concepts, theories, design, aesthetics and skills that underlie the domain of the visual arts and computer graphics.