Heidi Erenberg

Heidi Erenberg

Custom

Web content management systems, website development, SEO principles, project management, web traffic analysis, writing, art trafficking and editing.

Summary

Effective communicator with strong written and interpersonal skills. Experience in website growth and development through web content management, search engine optimization and website traffic analysis. Results driven, motivated self-starter with the ability to manage several projects at once, and adapt to changing environments. Currently seeking to continue growing my interactive media skills and to learn more about online marketing at a small to mid-size company.

Work History

Work History
Aug 2008 - May 2009

Educator

Monticello Trails Middle School
  • Assisted certified staff in devising special strategies for reinforcing learning materials, as well as skills based on an understanding of individual students, their needs, interests, and abilities.
  • Monitored work, correct papers, and supervise curriculum-based testing and makeup work as assigned by the certified staff.
Oct 2007 - Jan 2008

Database Assistant - Fund Development Department

Harvesters
  • Maintained up-to-date computer donor database files, completing timely and accurate donation and information entry, acknowledgement, invoicing, fulfillment and reconciliation of all financial donations and other correspondence received from constituents.
  • Provided administrative support to fundraising programs, e.g. honor/memorial program, as well as special events.
  • Assisted with maintenance of donor files and document retention for Fund Development operations.
Jul 2006 - Jul 2007

Online Audience Development Manager

Penton Media
  • Oversaw the content management and search engine optimization for 10 company Web sites; using CMS (content management system).
  • Reviewed Web content; and built site traffic via input of editorial content, category tagging, and various types of search engine optimization.
  • Built pages for site redesigns.
  • Performed campaign analysis for clients.
  • Analyzed Web traffic trends and reports; and recommended how to better optimize content.
  • Utilized Web statistics to identify opportunities by market segment.
  • Developed a collaborative relationship for workflow with the editorial staff.
  • Gained a thorough understanding of each Web site to provide the best end user experience for readers, advertisers, and search engines.
  • Strived to bring qualified readers to Web sites and enable them to take action by making it simple to click on ads, subscribe to publications, and use other online tools.
May 2003 - Jun 2006

Web Site Manager/Client Services Specialist

Shook, Hardy & Bacon
  • Managed law firm Web site by creating and posting content, completing special projects for the site as needed, troubleshooting technical issues, scanning and resizing graphics, and editing written material for grammatical accuracy, consistency, and conformity to firm standards.
  • Wrote and updated attorney biographies; and formatted law firm weekly newsletters in Quark 6.0.
  • Created and posted Intranet content for Marketing Department.
  • Proofread marketing materials including ads and client proposals.

Education

Education
2004 - 2006

MSM

Baker University

Master of Scence in Management. A broad, critical and practice-based understanding of management.

1996 - 1996

Denver Publishing Institute

University of Denver

An intensive, full-time, graduate-level course that devotes itself to all aspects of book publishing.

1991 - 1996

BA

Colorado State University

Skills

Skills

Dreamweaver