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Data Scientist/Marketing Technologist/Digital Dork

Professional Work History

2018Current

Senior Manager of Customer Success

BlueConic

Lead onboarding projects, including JavaScript tag and mobile SDK implementations, with focus on data activation use cases and integrations within BlueConic.

Use Javascript, CSS, and HTML to assist in the deployment of custom implementations

Work closely with the development team to request periodic software updates that incorporate new, customer requested features.

Collaborate with marketers to define and achieve business goals with BlueConic use cases that may extend beyond Web/mobile to CRM and all aspects of marketing and analytics.

Guide and help lead a small team of Customer Success Managers

20152018

Director of Marketing Technology

CarnegieDartlet

Martech thought leader overseeing the content marketing and digital analytics team. Manage SEO and Analytics accounts, direct  the delivery of services, and serve as the lead strategist for customers. Collaborate and coordinate with the Digital Ad team to ensure a holistic marketing approach for clients engaged in paid advertising. Designed, modeled, and implemented new advanced analytic strategies to understand the complete customer pathway to conversion. These strategies allowed our customers to be able to attribute ROI for each marketing channel used.

Keep current with Martech techniques and trends, and provide authoritative knowledge and advice to our clients. Serve as the internal expert on Marketing Technologies, Integrations, and Platforms. Provide mentorship and training to other personnel.

Led the creation of new a new service called "Carnegie Clarity" that was focused on helping clients understanding the complex multitouch journey from unknown to known user.

20132015

Manager of Digital Analytics

Johnson & Wales University, Providence RI

Ensure that the digital experience of the Johnson & Wales University community is captured and analyzed, with report out responsibilities to all University Areas. Responsible for data capture enhancements to each web property as well as implementing and analyzing learning outcomes and assessments within Academic Technologies. Monitor and manage all user experience analytics focused on making improvements to each application including but not limited to Online Admissions application funnels, Online Registration, course catalog and handbook, internal communications, etc. report all data findings including but not limited to web traffic, conversions, social signals, usage, and trends.

20112013

STEM Innovator and Science Instructor

Cushing Academy, Ashburnham MA

STEM Thought Leader and Innovator for their innovation lab.  I was also a Science instructor that specialized in teaching chemistry with an emphasis on guiding students to find their own passion for science. I Designed, built and implemented 6 iClass Tables for collaboration and differentiated learning. This project earned the school an EE Ford Foundation Grant in the amount of $50,000.  My duties also included coaching robotics, 3D printing, skiing, and mountain biking as well as being a dorm parent and student advisor.  

20102011

Business Development Analyst

University of Delaware, Newark DE
Establishing and managing knowledge based partnerships for UD. Managing a portfolio of University owned intellectual property.
20092010

Material Transfer Agreement Intern

University of Wisconsin Alumni Research Foundation, Madison WI

Negotiation and execution of material transfer agreements, patent mining, market analysis and research of WARF held technologies specifically in chemistry and biochemistry to determine overall value.

20002003

Research Associate/Project Manager

Frontier Scientific, Inc., Logan UT

Synthesis of Small Molecules used for Combinatorial Chemistry by the Pharmaceutical Industry. Project Manager of custom account with Dow chemical for polymer light emitting diodes.

19981999

Chemist

Sierra Coating Technologies, De Pere WI

Quality Control of Formulations for Paper Coating Chemicals

Education

20032008

Doctor of Philosophy (Ph.D.)

University of Wisconsin-Madison
Focus: Design, Synthesis, and Evaluation of Small Molecule Modulators of Gram-Negative Bacterial Communication
19992001

Master of Science (M.S.)

Utah State University
Focus: Theoretical Design of Large Molecules and New Materials Containing Tetracoordinate Planar Carbon
19941998

Bachelor of Science (B.S.)

St. Norbert College
Graduated Summa Cum Laude and was an undergraduate teaching assistant for three years. Was also selected to do two summers of independent undergraduate research in chemistry and polymers.

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