Dr. Grant D. Geske

Data Scientist/Marketing Technologist/Digital Dork

About Me

Creative problem-solving has been part of my life since childhood. I grew up in La Crosse, Wisconsin, on the on the banks of the Mississippi river. I remember how I completely took apart my first mountain bike and when I tried to put it back together I struggled because I didn’t have the right tools. I wouldn’t be deterred, so I modified other tools my mother had (much to her dismay) and finally put that bike together. It was the first time I can remember really extending my knowledge base to solving a problem. Little did I know how an experience like that would lay a foundation for the way I think and attack challenges in my life.

I attended St. Norbert College, a liberal arts college in Wisconsin, where an amazing Chemistry Professor helped me realize my fervor for problem solving, research, and teaching. I also learned how one teacher can play such an important role in your life. Following graduation, I would end up pursuing both a master’s degree and a Ph.D., although those experiences were punctuated by experiences working in industry.

After completing my Ph.D. I worked in University Tech Transfer. I enjoyed helping researchers understand the real world value of their ideas. I was also inspired by the work and ended up designing an interactive teaching table, that I would use at Cushing Academy. The table allowed me to engage and meet kids where they were, not force them to meet me where I was. This was a tremendous learning experience for me and my students. I learned that you can’t just throw a piece of technology at a problem and have it be magically solved. My students learned how to excel in the face of diversity, which was a far greater lesson than anything I could teach them from a textbook. I was featured in Pat Bassett’s Keynote address at the National NAIS Annual Conference and multiple Boston area newspapers for my innovative work to bring new technology and methodology to the classroom. This work has also been awarded an EE Ford Foundation Grant.

Today I am the Manager of Digital Analytics at JWU. I use my diverse background to understand how data can be used to improve the student experience across the learning lifecycle, from first contact to becoming an alumni. This includes:

  • Establishing best practices for the capture and analysis of data across all university digital channels.

  • Managing, monitoring, and communicating user experience analytics, landing page performance, email metrics, and overall web performance (SEO, search campaigns, social media, etc.)

  • Creating and communicating a strategic plan to optimize the digital experience for prospective students (implementing A/B and multivariate testing, heat map and mouse tracking, usability, etc).

  • Researching and recommending strategically aligned academic technology innovation in predictive analytics, outcomes, and assessment.


Professional Work History

Work History
Aug 2013 - Present

Manager of Digital Analytics

Johnson & Wales University, Providence RI

Ensure that the digital experience of the Johnson & Wales University community is captured and analyzed, with report out responsibilities to all University Areas. Responsible for data capture enhancements to each web property as well as implementing and analyzing learning outcomes and assessments within Academic Technologies. Monitor and manage all user experience analytics focused on making improvements to each application including but not limited to Online Admissions application funnels, Online Registration, course catalog and handbook, internal communications, etc. report all data findings including but not limited to web traffic, conversions, social signals, usage, and trends.

Jul 2011 - Aug 2013

STEM Innovator and Science Instructor

Cushing Academy, Ashburnham MA

STEM Thought Leader and Innovator for their innovation lab.  I was also a Science instructor that specialized in teaching chemistry with an emphasis on guiding students to find their own passion for science. I Designed, built and implemented 6 iClass Tables for collaboration and differentiated learning. This project earned the school an EE Ford Foundation Grant in the amount of $50,000.  My duties also included coaching robotics, 3D printing, skiing, and mountain biking as well as being a dorm parent and student advisor.  

Jan 2010 - Sep 2011

Business Development Analyst

University of Delaware, Newark DE
Establishing and managing knowledge based partnerships for UD. Managing a portfolio of University owned intellectual property.
Jan 2009 - Jan 2010

Material Transfer Agreement Intern

University of Wisconsin Alumni Research Foundation, Madison WI

Negotiation and execution of material transfer agreements, patent mining, market analysis and research of WARF held technologies specifically in chemistry and biochemistry to determine overall value.

2000 - 2003

Research Associate/Project Manager

Frontier Scientific, Inc., Logan UT

Synthesis of Small Molecules used for Combinatorial Chemistry by the Pharmaceutical Industry. Project Manager of custom account with Dow chemical for polymer light emitting diodes.

1998 - 1999

Chemist

Sierra Coating Technologies, De Pere WI

Quality Control of Formulations for Paper Coating Chemicals

Education

Education
2003 - 2008

Doctor of Philosophy (Ph.D.)

University of Wisconsin-Madison
Focus: Design, Synthesis, and Evaluation of Small Molecule Modulators of Gram-Negative Bacterial Communication
1999 - 2001

Master of Science (M.S.)

Utah State University
Focus: Theoretical Design of Large Molecules and New Materials Containing Tetracoordinate Planar Carbon
1994 - 1998

Bachelor of Science (B.S.)

St. Norbert College
Graduated Summa Cum Laude and was an undergraduate teaching assistant for three years. Was also selected to do two summers of independent undergraduate research in chemistry and polymers.

Portfolio