Creative problem-solving has been part of my life since childhood. I grew up in La Crosse, Wisconsin, on the on the banks of the Mississippi river. I remember how I completely took apart my first mountain bike and when I tried to put it back together I struggled because I didn’t have the right tools. I wouldn’t be deterred, so I modified other tools my mother had (much to her dismay) and finally put that bike together. It was the first time I can remember really extending my knowledge base to solving a problem. Little did I know how an experience like that would lay a foundation for the way I think and attack challenges in my life.
I attended St. Norbert College, a liberal arts college in Wisconsin, where an amazing Chemistry Professor helped me realize my fervor for problem solving, research, and teaching. I also learned how one teacher can play such an important role in your life. Following graduation, I would end up pursuing both a master’s degree and a Ph.D., although those experiences were punctuated by experiences working in industry.
After completing my Ph.D. I worked in University Tech Transfer. I enjoyed helping researchers understand the real world value of their ideas. I was also inspired by the work and ended up designing an interactive teaching table, that I would use at Cushing Academy. The table allowed me to engage and meet kids where they were, not force them to meet me where I was. This was a tremendous learning experience for me and my students. I learned that you can’t just throw a piece of technology at a problem and have it be magically solved. My students learned how to excel in the face of diversity, which was a far greater lesson than anything I could teach them from a textbook. I was featured in Pat Bassett’s Keynote address at the National NAIS Annual Conference and multiple Boston area newspapers for my innovative work to bring new technology and methodology to the classroom. This work has also been awarded an EE Ford Foundation Grant.
Today I am the Manager of Digital Analytics at JWU. I use my diverse background to understand how data can be used to improve the student experience across the learning lifecycle, from first contact to becoming an alumni. This includes:
Establishing best practices for the capture and analysis of data across all university digital channels.
Managing, monitoring, and communicating user experience analytics, landing page performance, email metrics, and overall web performance (SEO, search campaigns, social media, etc.)
Creating and communicating a strategic plan to optimize the digital experience for prospective students (implementing A/B and multivariate testing, heat map and mouse tracking, usability, etc).
Researching and recommending strategically aligned academic technology innovation in predictive analytics, outcomes, and assessment.