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Driving international expansion of Norwegian businesses and brands

Bringing best practice to domestic businesses which need a fresh vision and strategy for growth & profitability. 


  • Rugby - St John's College Oxford XV, and OXPO XV (St. John's Old Boys & Sciences Po Old Boys) - Paris & London
  • Mini football - bonus son's team supporter
  • Skiing, both alpine & cross-country


Date of birth: 26th May, 1959

Nationality: British

Family status:

  • I live in Jar with my partner and bonus son 
  • I have two teenage children from a previous marriage


A seasoned international business builder and change agent.

20 years sales, marketing and general management experience of FMCG in household cleaning and power tool markets across Europe and N. America.

6 years of building global partnerships in technology licensing and engineering consulting in consumer electronics, mobile phone & automobile markets.

5 years in management consulting, focusing on vision, strategy, customer experience and employee engagement.

A pioneering change agent who is at home leading international teams, as well as leading from the front with major clients.

Work experience

Nov 2011Present

Project Manager

Saferoad Group

Established international expansion opportunities for a group which has a strong position in Scandinavia & Central Europe.

Currently establishing entry feasibility, strategy and plan in selected emerging economies.

Oct 2009Nov 2010

Associate Partner

  • Defined a growth plan for the leading specialist consultancy in Customer Experience management. 
  • Supported CEO with new vision and roadmap
  • Driving growth through planned extension of value proposition, as well as international expansion
Oct 2007Apr 2009

Managing Director

The Advocacy Factor Ltd
  • A management consultancy with blue-chip clients and brands across FMCG, retail, automobile, leisure and technology sectors. (Mazda, Premier Foods, Fat Face, DC Leisure, imerge, Covent Garden Market Authority)
  • Re-engineered and added to the value proposition, shifting from a project focus to retainer-based client relationships.Revenue running at significantly higher rate since change implementation.
Jun 2001Jul 2007

Chief Commercial Officer & Executive Director

NXT plc
  • Secured strong supply chain licensing contracts to win market entry with leading global brands in all target sectors, including consumer electronics and automobile. (Philips, Pioneer, Hitachi, LG, NEC, Gateway, Vodafone, Toyota, Citroen, 3M, Hallmark)
  • Appointed to Board in May 2005. Re-engineered organisation and commercial strategy to forge stronger supply chain partnerships, relocating all commercial and technical customer support from UK to Hong Kong to drive commercialisation of technology, underpin increased productivity and supply chain partner support. These significant changes in strategy and behavior, added to other cost-saving measures drove the business towards break even.
Oct 1999Jun 2001

European Sales & Marketing Director

BOSCH GROUP - Power Tool Division

  • Initially accountable for Bosch DIY business, with a turnover of €300 million, later for all Bosch brand power tool business in Europe, with a combined turnover of €900 million. Team of 40, covering all European markets.
  • Lead strategic global brand reviews on Bosch & Skil brands, and cost saving exercise on DIY business
  • Lead strategic organisational shift in focus away from product to brand, thereby sharpening focus on consumer & competitive advantage. Created and implemented regional “Brand Management” roles and new customer insight processes to drive compelling product innovation and range simplification.
  • Established new European Account Management organization, tools & processes for DIY retail chains
Jun 1996Sep 1999

DREMEL - European General Manager

BOSCH GROUP - Power Tool Division

  • Created a new brand in Europe, exploiting acquisition and experience of the brand from USA, building turnover from $12 m to $100 m in 3 years. Dremel delivered profits consistently higher than industry or company averages. Team of 30, spread across Europe, with core in The Netherlands
  • Constructed a Dremel dedicated sales, marketing and customer service organization throughout Europe, while leveraging other Bosch group resources required to support the business. Recognised by leading European DIY channels as a major new category, securing incremental dedicated shelf space in store.

Director of New Products – Pledge, USA/Europe

S C Johnson

  • Defined a new global vision for the brand to dramatically increase scope & growth opportunity

European Brand Manager - Pledge

S C Johnson

  • Increased profitability through range rationalisation, and entered adjacent floorcare market with new product, adding 15% incremental growth to brand

Marketing Director, Germany & Austria

S C Johnson

  • Won European company award for share growth results

Group Product Manager, Air & Floor Care

S C Johnson

  • Delivered record growth in sales and profitability

European Project Leader - Glade

S C Johnson

  • Pioneering role to create synergies in new product development and range rationalisation across the region, in support of profit improvement.
  • Organisation evolved to European Brand Management as a result of this "pilot case"

Brand Manager - Glade

S C Johnson

  • Defined a new vision for the brand to dramatically increase scope & growth opportunity which was adopted ultimately by European region

Area Sales Manager - Industrial Division

S C Johnson

  • Promoted after 2 years to be youngest ever Area Sales Manager with team of 5



    English: mother tongue French: bilingual - can function and switch easily between languages in business German: functional - lived in Germany for 5 years, a good foundation. Norwegian: embarked on course with an objective to learn fast  


Henri-Nicolas OLIVIER

Graham has exceptional relationship building qualities which not only ease the business but make it enjoyable and effective. Thanks to his business development mindset, Graham very quickly gets the understanding of a given ecosystem and exploits it to benefit his business partners. It has proven to be very efficient while cooperating on a product development and marketing it thereafter.


Graham has that rare quality of being able to relate to people at all levels and is a first class sales person as well as a business manager