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Work experience

Apr 2008Present

Managing Partner

Chikon Beverages

Holds 50% ownership and is currently engaged in developing the sales force as well as performing a wide range of marketing and administration duties.

·Established Chikon Beverages, an import and distribution company specializing in wines and spirits, focusing primarily on the all-inclusive hotel segment.Negotiated exclusive distribution agreements with WineGroup, Camus, The Drambuie Company, and Bodegas Azul & Rojo.


Commercial Director

Bacardi Dominicana SA

Hired to oversee marketing and sales for the leading spirits importer/distributor in the Dominican Republic.Provided leadership to a marketing manager, three sales managers, and several customer service personnel.Restructured the sales team and added a brand manager to the marketing group.Fostered greater cooperation among all departments.Reported to the general manager.

Spearheaded sales revitalization efforts at Bacardi Dominicana, S.A. following a severe economic downturn and play key role in positioning the company for strong growth.Fueled a 180% increase in sales of key products and led the Dominican market to rank #3 in the world for Dewar’s White Label.


General Manager

Seagrams/Pernod Ricard Dominicana

Commercial and Operations Director, Seagram Dominicana, S.A., Santo Domingo, Dominican Republic............... 1999-2002

Challenged to restructure the operation in the Dominican Republic.Organized a sales and marketing team.Presented plans to Seagram’s Latin American president to secure support for local development and investments.Reported to a cluster general manager based in Venezuela.

·Restructured the Seagram Dominicana, S.A. operation in the Dominican Republic, including selling a local plant to reduce overhead expenses and terminating a distributor.Designed and implemented strategies to expand market share, increase revenue, and restore profitability following several years of losses.Played a vital role in obtaining approval for capitalizing US$9 million in local debt.

General Manager, Pernod Ricard Dominicana, S.A., Santo Domingo, Dominican Republic....................................... 2002-2003

Appointed as Pernod Ricard Dominicana, S.A.’s general manager with responsibility for the Puerto Rican market when Seagram was sold on a worldwide basis.Continued to perform the below-mentioned Seagram’s duties in addition to restructuring the local company under Pernod Ricard U.S.A. guidelines


Corporate VP Marketing


Hired to apply management expertise to improve organizational efficiency and drive continued business growth in a country where Pepsi maintained more than 87% of the soft drink market.Coordinated extensive research and interpreted statistics.Pioneered new territories, designed comprehensive marketing plans, and spearheaded sales growth.Supervised 15 employees.Reported directly to the company president.

·Designed and executed all marketing strategies and advertising campaigns in Venezuela for O.C.A.A.T., C.A. (Pepsi Cola Venezuela).Grew the Pepsi brand to historic, highest-ever market share—91%.Achieved all objectives and quality performance standards.


Sep 1968Jun 1970

BS Business Administration

University of Hartford

AA Business Administration

Keystone College


New York Military Academy


Pedro Rosario